Marketing Innovations, Small Business Branding, and Brand Consulting for Solopreneurs

Fed up with lack of clients or too many rotten apples? Enlightened Marketing offers effective marketing techniques that help you increase sales and attract perfect clients without selling out on your values.

Let Go of These Paralyzing Product Creation Beliefs

February 17, 2011

The other day I had an interesting exchange with our mastermind group member Jackie of Accelerate Performance. Jackie had put her nose to the grindstone to finish up a workshop that she was going to deliver in the Northeast when disaster struck. Or so she thought. The workshop was snowed out. All that work, for [...]

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Follow the Love: 5 Tips for More Effective and Joyful Marketing

February 3, 2011

Marketing isn’t so bad if you can reframe the way you think about it. In honor of St. Valentine’s Day, let’s follow the love.  It feels better, and yes, it actually does work better. 1. Love what you do. Since an abiding value of mine is joy – meaning we should all seek as much [...]

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3 Signs You Should NOT Pay for Information

January 13, 2011

Let’s face it: these days there is so much free information available online, you have to wonder: why would anyone pay for a course or an information product? After all, if something is available free, why would you pay for it? Well, here are the top 3 signs you definitely should not pay for information: [...]

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Achieve Goals that Seem Out of Your Control

January 7, 2011

“Samantha, how can I commit to a goal of attracting 6 new clients when I don’t know if I’ll get them or not?” This question came from a member of my mastermind group, but a lot of people ask me about this. It reminds me of a story … When my husband was a boy [...]

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Delegating: 5 Tips for Improving a Key Business Skill

December 29, 2010

My senior in college, the same one during which I met Samantha, I lived in an apartment with my friend Jeremy, who has a real green thumb. The apartment was full of house plants. Winter break that year was long as ever, but I returned a week early to begin working on my internship with [...]

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A Blog Editorial Calendar Makes Blogging Easier

December 23, 2010

As you must know by now, blogging is an excellent small business marketing strategy. It attracts visitors to your website, teaches them about your brand and actually converts many of them to customers or clients. A large number of my clients say my blog persuaded them to call Enlightened Marketing for their brand development and [...]

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Are You Taking the Right Kind of Action for Small Business Success?

December 15, 2010

Now as 2010 begins to come to a close, it’s that time of year again for taking stock of what last year brought… and what is awaiting us in the new year. For me I think the most recurring theme of 2010 was “taking action.” I saw it again and again, in my life and [...]

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15 Lessons I’ve Learned Over 10 Years in Business

December 7, 2010

The end of November marked my 10th year in business. I’ve been doing a lot of reflecting on what I’ve learned, both the personal and the professional, things unique to me and others universal. While it would’ve been nice to know all this when I started, I feel like most of it had to be [...]

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Look Around – the Rainmaker is YOU

November 17, 2010

Dana’s worksheet described her perfect day in her business: Flexible, balanced workday Pleasant, organized surroundings People would be calling us Someone else would be “selling” Who can argue with that? It seems like a wonderful way to work.  There’s just one problem: This “someone else” who is “selling” … who exactly is that? No one, [...]

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