Marketing Innovations, Small Business Branding, and Brand Consulting for Solopreneurs

Fed up with lack of clients or too many rotten apples? Enlightened Marketing offers effective marketing techniques that help you increase sales and attract perfect clients without selling out on your values.

11 Kinds of Help You Need in Your Business

June 10, 2011

Do you ever feel like you’re doing it all? I spoke today with a health practitioner whose roles range from CEO to janitor. The worst part is, being janitor isn’t even his least favorite role. He often finds himself doing soul-crushing tasks like chasing down payments and dealing with tech problems. Time to get some [...]

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A Quick and Easy Summer Marketing Tip

May 26, 2011

Summertime is an odd time for business. It seems like everyone is either ON vacation, just returned (and recovering) from vacation … or mentally out of the office. You may feel that putting together a major marketing campaign is just too much effort. If so, this quick and easy tip takes 2 minutes to read [...]

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Raising Your Rates? 6 Ways to Price Your Services

May 12, 2011

Pricing your services can be tough. Services are intangible, which makes them hard to evaluate(e-value-ate = “find the value in”). Recently I asked, Is Coaching a Commodity? and shared three ways to break out of the trap of sameness that keeps most service professionals’ fees low. Today, let’s look at specific ways to set your [...]

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Unmuddle Your Marketing Message with a Brand

April 19, 2011

Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up.  It’s fine quality paper, with an embossed company logo on the back and full postage on the front. Impressive. To your surprise, however, the envelope has nothing written on the front – no recipient’s name, [...]

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Is Coaching a Commodity?

April 3, 2011

Have you seen this kind of headline … “Gold Trading at Record Highs” Commodities are usually physical items that are interchangeable for one another – for example, gold, cotton and oil. There’s no difference in bars of gold or a barrel of oil, so value is determined by supply and demand. When everyone wants gold, [...]

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Discover How to Make Marketing Easy: A FREE Video Training

March 4, 2011

A recent survey of our Enlightened Marketing community heartened me with the amount of positivity. But, there was definitely some frustration and challenges.  One question came through loud and clear: “How can I make marketing easier?” To answer that, I made a free video training: In it, you’ll discover: The #1 factor driving all strategic growth decisions [...]

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Let Go of These Paralyzing Product Creation Beliefs

February 17, 2011

The other day I had an interesting exchange with our mastermind group member Jackie of Accelerate Performance. Jackie had put her nose to the grindstone to finish up a workshop that she was going to deliver in the Northeast when disaster struck. Or so she thought. The workshop was snowed out. All that work, for [...]

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Follow the Love: 5 Tips for More Effective and Joyful Marketing

February 3, 2011

Marketing isn’t so bad if you can reframe the way you think about it. In honor of St. Valentine’s Day, let’s follow the love.  It feels better, and yes, it actually does work better. 1. Love what you do. Since an abiding value of mine is joy – meaning we should all seek as much [...]

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3 Signs You Should NOT Pay for Information

January 13, 2011

Let’s face it: these days there is so much free information available online, you have to wonder: why would anyone pay for a course or an information product? After all, if something is available free, why would you pay for it? Well, here are the top 3 signs you definitely should not pay for information: [...]

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