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Yes, Fortune 500 CEOs Read Blogs, Seek Vendors Online

November 24, 2009

Lately I’ve been speaking with local B2B companies about trends in online marketing: gen Y and their influence on authenticity in marketing.  Growing skepticism of and disenchantment with “old media” like newspapers, radio and TV. The rise of new media like blogs and online social communities.  And particularly the trend away from “push” marketing activities [...]

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5 Ways the Experts Make Marketing Seem Easy

November 23, 2009

I studied cooking in Paris, at the Ritz Escoffier. As someone who grew up in a Southern family, I was dying to learn the French secrets to making exquisite food.

One day I stood in a semi-circle of 20-somethings from Europe, South America and Japan and watched the chef pour a sauce through a [...]

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A Day in the Life of Your Ideal Client

November 16, 2009

One of the most memorable days I spent at The Coca-Cola Company was following a woman around a grocery store in Korea.

It was mid-morning, and she had fed her family breakfast, sent them off to work and school, tidied up around the house and was now shopping for dinner. After that, she would return [...]

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Bookending “Bad” News

November 11, 2009

Lately, I’ve been helping several clients to inform their customers of price changes and other seemingly “bad” news that needs to be delicately communicated.  We’re using the technique of “bookending,” or sandwiching bad news between two pieces of good news.

I think I first heard the term bookending in management training as a way of giving [...]

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Are These Hidden Gems Buried In Your Inbox?

November 5, 2009

Searching through my inbox recently, I noticed an old e-mail from one of my clients. It was an amazing story about the way her business had benefited from her work with me.  In fact, it was a much more detailed testimonial that the one she had provided at my “official” request a few months later. [...]

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Does a Solopreneur Need a Brand?

September 8, 2009

The mute button saved me this week.

I was on a teleconference about marketing messages with dozens of participants.  Someone asked the leader whether he thought she needed a brand for her business, now that she had crafted a marketing message.  Before he could answer, someone yelled:

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Attract Way More Clients with Way Less Effort: Free Teleseminar

August 20, 2009

I’d like to invite you to a free teleseminar I’m doing next week on how to attract way more clients with way less effort.

It may seem unrealistic to you now, but it’s happening.  Coaches, consultants and small business owners just like you are attracting steady streams of clients and generating higher profits than ever, even [...]

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10 Tips for Attracting Clients Consistently

August 13, 2009

In recent posts we focused on two of the three essential strategies every business needs to thrive: follow-up and keep-in-touch.

Now it’s time for the fun stuff: lead generation! How do you attract, on an ongoing basis, potential clients to your business?

This is a key piece of the marketing puzzle, since businesses that do not have [...]

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Is your marketing Swede enough?

July 20, 2009

This is a guest post from Enlightened Marketing protege, Andy Andrews. – Samantha

Every once in awhile my branding eye spies a major, worldwide brand acting as though it were one of our Enlightened Marketing perfect clients. (If you’ve got the Enlightened Marketing Branding Roadmap tool or taken part in a branding action group, you’ll know [...]

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A Keep in Touch Strategy Ensures Marketing ROI

July 9, 2009

Recently I wrote about Follow Up strategies, which help you keep an active sales offer in front of someone who’s not ready to buy yet.  Today I want to cover the “cousin” of Follow Up, a related marketing strategy called Keep in Touch (KiT). A Keep in Touch strategy outlines how you will be in [...]

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