Small business owners, consultants, coaches, solo entrepreneurs …

“What If You Suddenly Realized
Everything You Thought You Knew
About Branding Was WRONG?”

"FACT: Fancy names and logos, color schemes and talking lizards are not going to grow your small business – but neither is NO BRAND at all … "

- Samantha Hartley

Announcing Enlightened Marketing's
*NEW* Branding Action Group
"Increase Profits with a Valuable Brand"

Finally, there's a time-tested, step-by-step system that leads and supports you in developing a REAL BRAND and the strategies to leverage that brand into the profitable business of your dreams.

Fill out Application

From: Samantha Hartley
Monday, 8:30 a.m.

Dear Friend,

Your business is not living up to its potential. You are very good at what you do and are passionate about helping people. So, why aren't perfect clients beating a path to your door, insisting on doing business with you?

No matter what your business, there are alternatives out there, whether actual competitors or do-it-yourself options. It's hard to get attention, differentiate yourself from others and say why you're the best choice for your prospects.

Those who struggle with creating a unique, attention-getting business identity (brand) usually fall into categories.


Does one of these fit you?

  • You’re a one-person business. You are what you sell. There’s a product or service, but what people are "buying" is you.

  • You work in a crowded field or industry with very little to differentiate one provider from another.

  • Your prospects are unfamiliar with your offering, because not many others do what you do. You're not having much success communicating the value succinctly.

  • You've been busy building a business and haven’t really done much to get known or stand out.

Or, maybe your business defies categorization. In that case, have you ever caught yourself wrestling with any of these issues?

  • “A lot of other people do exactly what I do. How do I get good customers to choose me, or even notice me?”

  • “My marketing materials look like a hodge-podge. No two are alike!”

  • “My customers aren’t loyal. They could easily go elsewhere for a lower price or more convenience.”

  • “I feel embarrassed when I talk about my prices. How can I get others to pay if I can hardly justify them myself?”

  • “Selling myself just doesn’t come naturally. I was taught that bragging is impolite.”

  • “Hardly anyone knows what is really special, unique and better about me. (I’m not sure I do either!)”

PLEASE take heart: It doesn't have to be this difficult, painful or objectionable for you!



“Samantha pointed out my strengths and confirmed the uniqueness of what I do for people. This helped build my confidence as a business owner and as an artist. I love that part of her that’s so not corporate America. She’s always asking ‘are you doing what you’re passionate about and doing it with integrity?’ Samantha understands me and she’s honest with me. She knows what she’s doing and loves small businesses. You always work directly with Samantha. It’s very personal. She’s worth every penny we’ve paid her.”

Amy Carper
Carper Creative Photography
Little Rock, Arkansas


There IS such a thing as
“marketing with integrity”

My clients are amazed to learn that good marketing is about being real -- being honest about what’s wonderful about their business.

What if you learned how to make a space for yourself in the mind of your perfect clients? And how to "own" that space whenever they think about certain ideas, needs and solutions?


The space you create there is your positioning, and the identity
that occupies that space is your BRAND.


I specialize in helping my clients create just such a space by identifying and communicating their brand value.

Positioning your brand effectively ensures that you …

  • Work only with perfect customers
  • Charge premium prices
  • Enjoy healthy profits
  • Become more joyful business owners!

When you complete the Enlightened Marketing Branding Action Group, you'll be empowered to:

  • Get attention from your desired clientele with clear, unique messages
  • Communicate, verbally and in print, confidently and consistently about your value without boasting
  • Find and cultivate a loyal customer base
  • Ask for and receive full value for your services.
  • Build a long-term, sustainable, profitable business!

Click to fill out the application now


“Samantha Hartley is a ball of fire. She’s brilliant … a marketing genius in ways that are true and whole. She takes a holistic approach so it’s not just about ‘getting more.’ She helped us clarify our vision and identify our target audience so that our marketing efforts are more focused. Not only are we experiencing higher occupancy this year than we ever have, but the inn is filled with our perfect guests – people who enjoy one another and who make our work enjoyable. Since we hired Samantha we’ve actually reduced our marketing budget. We’re spending less and having better results. You can’t afford not to call Samantha.”

Kristie Rosset, Owner/Innkeeper
Lookout Point Lakeside Inn
Hot Springs, AR


If you're ready to work only with loyal, perfect clients who pay full price, to spend more time delivering your value and less time selling, then join us!

Get ready for a business breakthrough as you step inside the inner circle for this 8-session "Branding Action Group: Increasing Profits with a Valuable Brand."

I'll be very honest with you. I can't believe I'm going to reveal the secrets of a system I began learning 13 years ago at The Coca-Cola Company, then spent over 8 years honing in my work with hundreds of small businesses.

But, after seeing the ahas, the relief, joy and excitement so many of my clients experience when they get in touch with their brand … I had to find a way to share it with more people, at an affordable price.

In the Branding Action Group, you will discover how building a brand linked to your business vision can increase short-term revenues and long-term profits.

I'll also reveal my proprietary system for how to:

  • Create a meaningful vision for your business (includes business model – all the ways you'll make money)

  • Uncover and articulate your competitive advantages – why you're the best choice for your target market

  • Attract your perfect clients with compelling brand promises

  • Position your business's brand to stand out from the crowd

  • Develop powerful, effective strategies to market your brand and leverage additional revenue streams for maximum profits!

How the Branding Action Group works:


I designed the Branding Action Group to maximize personal interaction, convenience and powerful results for on-the-go business owners.

This SMALL GROUP, INTENSIVE program consists of:

  • Eight interactive, 90-minute phone sessions over three months (tentatively late May to mid-August) that you can attend from anywhere – home or office (12 hours of rich content with a value of at least $3000)

  • MP3 recordings of the Sessions. If you miss a class, or want to review the call, you can do so at any time – forever! (Ideal for annual marketing planning or developing new brands.)

  • A private web site on which to network with other group members, post questions, share ideas, collect feedback – available to you forever!

  • A comprehensive workbook to follow along with, guide your homework, and which you can use in your business planning year after year (a $97 value)

  • Three 20-minute private consultations with Samantha to keep your work on track (a $350 value)

That's $3,447 of VALUE in this program at minimum!



"Samantha Hartley is one of the most driven and determined marketers I have ever worked with. She combines a deep understanding of 'the brand' and its potential with a very pragmatic business sense and its (financial) imperatives ... no theorizing, no BS ... just solid, pragmatic ideas, always on strategy, delivered on time. Just a great asset!"

Jef Peeters


Caution: For serious, committed
business owners only

This group is not for everyone. (That's why there's an application process.) It's small, interactive, honest and results-oriented. You will get personal attention from Samantha and the other group members to provide you with direction, support and accountability.

You must be willing and able to make a contribution to others with your presence, involvement and feedback. If you don't want a group experience, talk to me about working individually. If you're not interested in a transformational experience, please do not apply.

When group members make a commitment to be there for each other, a lot of magical things can happen. In addition to great ideas and insights, there is also networking, business building, accountability partnerships and deep friendships. You won't have to be a lonely business owner any longer!

Before you ask how much it costs,
I have a question for YOU.

What's it costing YOU in lost opportunities NOT to have a clear, compelling, differentiated business identity?

How much are you losing EVERY YEAR because you aren't attracting enough attention, engaging your perfect customers and justifying your prices?

How much COULD you earn – not in top line revenues, but in bottom line profits – if you charged top dollar to perfect clients who returned repeatedly, referred their friends and were a JOY to work with?

OK, that's three questions, but you get my point ;-)

Look, if you don't have a good strong business identity, all of your marketing efforts are wasted.

Not having a brand is like sending out sealed, stamped envelopes without addresses or anything inside.

My private clients pay from $6,000 to $60,000 for this same information. However, the investment in the Branding Action Group is just $1,295. You can pay in full, or make three payments of $433.


MONEY BACK, NO RISK GUARANTEE: If you attend all the sessions and do all the homework but feel you have not gotten your money's worth, I will return your fees. You have so much to gain and nothing to lose!

Ask yourself what it would take to recoup your investment:

  • A few new, perfect clients?
  • The price increase you so richly deserve?
  • Reduced time spent on marketing due to a clear, compelling marketing message?

These are all predictable, expected outcomes of the BRAG Group!

This program comes with a single bonus worth $1,295.00

Because I want you to get incredible, lasting results, I'm inviting all group members to bring a second person, an "accountability partner," (spouse or colleague from your business, a Virtual Assistant, Graphic Designer or other vendor) to attend calls with you at no additional charge.

You've read this far?

Why not apply? The only thing you have to lose is struggle and anonymity.

Let's end the struggle and welcome the abundance you deserve.

With highest intentions for your abundant success,

APPLY RIGHT NOW

BY FILLING OUT THE APPLICATION BELOW...

I agree to have an open discussion about my business goals, opportunities and challenges. Check the box for "Yes."
I choose to succeed now rather than later. I am willing to make a serious commitment to my business. Check the box for "Yes."
I understand that it's free to apply to the Branding Action Group, but upon acceptance into the program, I'll be expected to pay $1295 in full or enroll with a credit card and make my first payment of $433. There are no other payment options. Check the box for "Yes."
Full name *
E-mail Address *
Phone number *
Best time to call
State
Country
Company
Type of business
Is this your primary business?
Your 2007 total revenues
Your 2008 revenue goals
Best day of the week for teleseminars
Best time of day between 11 am and 3 pm CST 11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
Tell me a little about your business. Who are your clients and what service do you provide? What are some of your business goals?
What are your main goals for participating in the Branding Action Group? What do you wish to accomplish?
What typically stops you from reaching your business goals?
Why are you interested in my approach? What attracted you to this website?
How serious are you about joining and actively participating in the Branding Action Group? Not sure at this point, just thinking it might be a good idea.
Somewhat interested. Mostly curious about what the Branding Action Group can do for me.
Interested, but I have questions that I need to be answered before I can commit.
Very interested but need more information.
Definitely ready to start the Branding Action Group now!
Are you ready to commit your energy, your time, and your resources to invest in yourself and others while in the Branding Action Group? Definitely!
Not sure.
No!
What do you feel you could contribute to the group?
Will you do the necessary assigned work that will help you create a successful business? Definitely!
Not sure.
No!
Can we use your success story to inspire others after you have achieved the success you were looking for? Definitely!
Not sure.
No!
What best describes your current business situation? I'm just getting started - I need to brand my business idea and identify a market.
I have an existing business but have made few to no efforts to brand.
I'm looking to take my brand to the next level.
* Required

Thank you for your interest in the Enlightened Marketing Branding Action Group. Someone will be in touch with you about your application shortly.