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	<title>Marketing Innovations &#124; Small Business Branding &#124; Brand Consulting &#124; Enlightened Marketing</title>
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	<link>http://www.enlightenedmarketing.com</link>
	<description>Less Struggle, More Joy, No Compromise</description>
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		<title>Why You Need Multiple Offers at a Variety of Price Points</title>
		<link>http://www.enlightenedmarketing.com/2012/02/why-you-need-multiple-offers-at-a-variety-of-price-points/</link>
		<comments>http://www.enlightenedmarketing.com/2012/02/why-you-need-multiple-offers-at-a-variety-of-price-points/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:01:47 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3553</guid>
		<description><![CDATA[While sipping a frozen latte, PR consultant Kelli shared a problem. “Amazing,” I thought. “I’ve been focusing on this all month with my Inner Circle members. Does EVERYONE struggle with this?” The problem of a single offer Kelli is a consultant who only sells one thing: her time. The advice and service she delivers during [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p></p>

<div class="wp-caption alignright" style="width: 280px">
	<a href="http://www.flickr.com/photos/sixmilliondollardan/3488012638/"><img class=" " src="http://farm4.staticflickr.com/3617/3488012638_5f26c9c3c0.jpg" alt="a variety of offers and small, medium and large price points " width="280" height="186" /></a>
	<p class="wp-caption-text">There is marketing psychology behind the Small, Medium, Large concept.</p>
</div>

<p><strong>While sipping a frozen latte, PR consultant Kelli shared a problem.</strong></p>
<p>“Amazing,” I thought. “I’ve been focusing on this all month with my Inner Circle members. Does EVERYONE struggle with this?”</p>
<h2>The problem of a single offer</h2>
<p><strong>Kelli is a consultant who only sells one thing: her time.</strong> The advice and service she delivers during that time is very valuable to her clients, but –-</p>
<p>There are only so many hours in the day, and days in a month.</p>
<p>I’ll bet you know other issues here, since nearly all the consultants and coaches I meet have them, too:</p>
<div><strong>1. The barrier to start working with her is too high.</strong>Because there is only one service, a client must invest at least $1000 to even try the service.
<div><span style="font-family: Calibri;"><br /></span><strong>2. Not working, not earning.</strong>When you sell time-based services, you have to work a lot. Vacations and sick days are not compensated. In Kelli’s case her clients are local and expect her to see them in person. That makes it impossible to plan a summer in the country or the winter in Florida.
<div><span style="font-family: Calibri;"><br /></span><strong>3. Kelli’s impact is limited.</strong>Because she can serve only a few clients each year with her premium service, she isn’t able to help everyone who needs her service but can’t invest at the highest level. She loves to work with non-profits but should she turn down higher-paying clients to make room for them in her schedule?
<h2><span style="font-family: Calibri;"><br /></span>The solution is easier than you think</h2>
<div>You should have seen Kelli’s face the first time I told her about the multiple revenue streams in my business, which allow me to serve way more clients than I could working only one-on-one.</div>
<div></div>
<div>In addition to location independence, which allows us to live for months at a time in other parts of the country, I also <a href="http://www.enlightenedmarketing.com/2011/08/5-passive-income-lessons-learned/">make sales while I’m goofing off</a> or away on vacation.</div>
<div><span style="font-family: Calibri;"><br /></span>But it’s not just about passive revenues. Having group programs, like <a href="http://theclientattractionclub.com/">The Client Attraction Club</a>, allow me to provide personal feedback and coaching to individuals studying our curriculum. Because my time is so focused, my members <a href="http://theclientattractionclub.com/">get maximum results (some eye-popping!)</a> and the investment is a small fraction of what private clients invest.
<h2><span style="font-family: Calibri;"><br /></span>The First Steps to Multiple Offers</h2>
<p>As I mentioned, I’ve been creating 2012 marketing plans with our Inner Circle members, and all of them include developing compelling new offers.</p>
<p>In some cases there are no offers at all. As was the case with me in my early years as a consultant, I just asked clients what they needed, then worked to help them achieve that. Instead of applying a tested and proven system, <strong>I created a new approach every time.</strong></p>
<p>That’s not ideal for you or the client. Consulting or coaching can be hard to sell. A system that gets predictable results? You’ll find that has a much higher perceived value, delivers better and more consistent results, AND is more profitable for you (application, not re-invention).</p>
<p>So, step 1 is:</p>
<p><strong>1. Craft your proprietary system, approach or methodology.</strong> This is your current offer, but structured.</p>
<p>For example, I use the same basic, 7-step approach whether I’m branding a service business, a church, an event or a city. It delivers consistent results that I can promise to my clients. All my other programs are curriculum (system) based.</p>
<div>
<p><strong>2. Design multiple offers based on this system. </strong>Because I came out of beverage marketing, I think a lot in terms of Small, Medium and Large. However, you can also think of low-touch, medium-touch and high-touch, or Beginner, Intermediate, Advanced.</p>
<p>If you’re like Kelli – and literally 99.9% of service professionals – you have one Large, High-Touch offer that goes to everyone regardless of level. You may not even have it formed as an offer, but simply awaiting a need and crafting a solution anew every time.</p>
<p><strong>Just reading this is going to bring up both questions and ideas for you, so share them in the Comments below.</strong></p>
<p>I’d love to know what you see as your next steps, or what help you need to diversify your offers so you can help more clients and earn more, while having more time off.</p>
<p>Photo credit: A variety of turtles, courtesy of <a href="http://www.flickr.com/photos/sixmilliondollardan/">Inha Leex Hale</a></p>
<p>P.S. Feeling stirred up by what you’ve read? <a href="http://www.enlightenedmarketing.com/contact/">Contact me</a> to find out how we can help you craft your proprietary system and design multiple offers, so you can get more from your business in 2012.</p>
</div>
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</div>
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<p>No related posts.</p>]]></content:encoded>
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		<title>7 Principles for Reliable Client Attraction</title>
		<link>http://www.enlightenedmarketing.com/2012/01/7-principles-for-reliable-client-attraction/</link>
		<comments>http://www.enlightenedmarketing.com/2012/01/7-principles-for-reliable-client-attraction/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:17:17 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Check this out!]]></category>
		<category><![CDATA[Client Attraction]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3545</guid>
		<description><![CDATA[For small business owners, the New Year brings  hope and opportunity for change but also challenges.  A few years ago I conducted a survey and learned: My subscribers&#8217; #1 challenge was getting more clients Most were strapped for cash and couldn&#8217;t invest a few thousand for a custom client-attraction plan They were overwhelmed by too much information and needed [...]
Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2010/07/client-attraction-myths-and-the-reality/' rel='bookmark' title='Client Attraction Myths (and the Reality)'>Client Attraction Myths (and the Reality)</a></li>
<li><a href='http://www.enlightenedmarketing.com/2010/09/still-using-these-3-awful-client-attraction-techniques/' rel='bookmark' title='Still Using These 3 Awful Client Attraction Techniques?'>Still Using These 3 Awful Client Attraction Techniques?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><strong>For small business owners, the New Year brings </strong> <strong>hope and opportunity for change but also challenges. </strong> A few years ago I conducted a survey and learned:</p>
<ul>
	<li>My subscribers&#8217; #1 challenge was getting more clients</li>
	<li>Most were strapped for cash and couldn&#8217;t invest a few thousand for a custom client-attraction plan</li>
	<li>They were overwhelmed by too much information and needed LESS learning and MORE action.</li>
</ul>
<p><strong>Let me show you how client attraction can be easy </strong> <strong>and effective &#8211; even on a budget.</strong></p>
<h2>Start by following these 7 Principles for Reliable Client Attraction</h2>
<ol>
	<li><strong>Use techniques that are proven to work in YOUR </strong> <strong>type of business</strong>. Too often I see my clients wasting boatloads of money and time trying to get things to work that simply DO NOT.</li>
	<li><strong>Ensure you are visible on a weekly basis.</strong> Getting in front of your prospects, whether virtually or in person, will generate leads for you on an ongoing basis.</li>
	<li><strong>Follow up with interested prospects diligently.</strong> Don&#8217;t let the lack of a little discipline cost you a lot of revenue.  Build systems that make it easy for you to find and deliver the information your prospects need to make a decision.  Promptly!</li>
	<li><strong>Don&#8217;t be forgotten by your &#8220;brand constituents.&#8221; </strong> Another form of visibility, a &#8220;keep-in-touch&#8221; strategy holds you top-of-mind with your network and ensures ongoing leads, clients, referrals and revenues.</li>
	<li><strong>Create and distribute client-attracting content. </strong>One of the most enlightened things you can do is generously share your expertise with prospects through free reports, teleseminars and ezines like this one. Done correctly, these samples are like an appetizer course which makes perfect clients hungry for more.</li>
	<li><strong>Reduce fluctuations by attracting online and offline.</strong> I&#8217;m all about balance and diversification. When you have both local and remote clients, in your town and around the world, you&#8217;ll have the freedom of a location-independent business.</li>
	<li><strong>Think active AND passive, for marketing and delivery.</strong> Boy, overworked solopreneurs &#8220;get&#8221; that passive revenue is a winner!  But did you know you can automate systems so your marketing is also passive? Attracting clients while you sleep &#8211; how awesome is that?</li>
</ol>
<h2>Implement These Principles in Your Business &#8230; The Easy and Affordable Way!</h2>
<p>How would you like to have:</p>
<ul>
	<li>My personal collection of step-by-step, <strong>proven client attraction</strong> <strong>techniques</strong></li>
	<li>A program that&#8217;s <strong>affordable </strong>to join <em>and </em>use, even for those just starting out</li>
	<li> Short action plans that arrive once per week, laid out for <strong>paint-by-numbers implementation.</strong></li>
</ul>
<p>That&#8217;s what you get in Enlightened Marketing&#8217;s wildly successful <a href="http://attractingperfectclients.com/" target="_blank">client attraction system</a>, <em>Attracting Perfect Clients</em>.</p>
<h2>&#8220;It Really Does Work!!&#8221;</h2>
<p><img class="alignleft" src="http://theclientattractionclub.com/wp-content/uploads/2011/06/Louella-Rosie.jpg" alt="client attraction" width="80" height="80" />Member Louella-Rosie Jones emailed me to report: &#8220;The impact of following your lessons exactly as you laid them out <strong>REALLY DOES WORK!! </strong>Your step-by-step methods are ones I never thought of, but because I read your weekly lessons and really, really, really followed the steps,<strong> I reaped the benefit.</strong> I was able to obtain my very first <strong>PERFECT CLIENT!&#8221;</strong></p>
<h2>Get Into Action Quickly</h2>
<p><em>Attracting Perfect Clients</em> will get you into action quickly, then build a <a href="http://attractingperfectclients.com/" target="_blank"><strong>solid client attraction system</strong></a>. It provides specific steps for turning principles like these into weekly tasks.<br /> <br /> It&#8217;s a step-by-step program for filling your pipeline with a steady stream of perfect clients.  Each weekly lesson delivers one<strong> proven</strong> <strong>marketing technique </strong>from my own, private files of successful client attraction.<br /> <br /> <strong><img class="alignright" src="http://theclientattractionclub.com/wp-content/uploads/2011/06/Emra-Smith.jpg" alt="client attraction" width="80" height="80" />Within the first <em>month</em></strong><em> </em>Emra Smith reported: &#8220;One day I finally  got the nerve and struck up a conversation. From that unexpected  contact I got a 7 year-long training engagement worth over <strong>six </strong> <strong>figures each year</strong>!&#8221;</p>
<h2>Time to Bring in More Clients to Your Business?</h2>
<p><strong>All you need is a take-action attitude</strong> and in just 24 hours you can start filling your pipeline with a steady stream of perfect clients. It&#8217;s simple, effective and you&#8217;ll be thrilled with the <a href="http://attractingperfectclients.com/">modest investment</a>.</p>
<p>Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2010/07/client-attraction-myths-and-the-reality/' rel='bookmark' title='Client Attraction Myths (and the Reality)'>Client Attraction Myths (and the Reality)</a></li>
<li><a href='http://www.enlightenedmarketing.com/2010/09/still-using-these-3-awful-client-attraction-techniques/' rel='bookmark' title='Still Using These 3 Awful Client Attraction Techniques?'>Still Using These 3 Awful Client Attraction Techniques?</a></li>
</ol></p>]]></content:encoded>
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		<title>A Sure-Fire Method for Repelling Clients</title>
		<link>http://www.enlightenedmarketing.com/2012/01/a-sure-fire-method-for-repelling-clients/</link>
		<comments>http://www.enlightenedmarketing.com/2012/01/a-sure-fire-method-for-repelling-clients/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 22:08:03 +0000</pubDate>
		<dc:creator>Andy Riegler Andrews</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3525</guid>
		<description><![CDATA[Often you hear us at Enlightened Marketing talking about &#8220;client attraction,&#8221; and indeed, when marketing is done right, it really DOES attract clients like a magnet. Of course, once you have someone in your magnetic field, you want to intensify that relationship until you make a connection and they decide to invest with you. One [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p></p>

<div class="wp-caption alignright" style="width: 240px">
	<a href="http://www.flickr.com/photos/all-seeing_angler/5559402726/"><img class="   " src="http://farm6.staticflickr.com/5303/5559402726_7f8e9a3f42.jpg" alt="permission based email marketing" width="240" height="300" /></a>
	<p class="wp-caption-text">Did you just add me to your email list without permission?</p>
</div>

<p>Often you hear us at Enlightened Marketing talking about &#8220;client attraction,&#8221; and indeed, when <strong>marketing is done right, it really DOES attract clients like a magnet</strong>.</p>
<p>Of course, once you have someone in your magnetic field, you want to intensify that relationship until you make a connection and they decide to invest with you. One of the most effective ways to intensify that relationship &#8211; electrify the magnet, if you will &#8211; is to use email marketing.</p>
<p><strong>Keeping in touch with prospective clients using a service like <a href="http://www.aweber.com/?339243">Aweber</a> is still one of the very best ways to build your business and reputation</strong>. This is because it enhances your status as an expert &#8211; and gives prospects real-life proof you can help them solve their problems.</p>
<h2>Don&#8217;t Accidentally <em>Repel</em> Clients!</h2>
<p>Unfortunately, <strong>many coaches and consultants make a very critical mistake</strong> when they begin their foray into email marketing.</p>
<p>That mistake is that they assume that all of the contacts in their address list would like to receive their email newsletter.</p>
<p>Let me begin my explanation by reminding you that the point of your marketing is not to reach just <em>anyone</em>&#8230; <strong>all of your marketing efforts should be designed solely to attract perfect clients</strong>. Having a list of 300 people who adore what you do and are eager to invest with you is dramatically more valuable than a list with 1,000 random people on it.</p>
<p>Possibly the worst scenario is to have a list on it full of people who do not want to hear from you. That&#8217;s because when they see your name in their inbox, they have a negative reaction &#8211; and that actually damages your business identity. It turns that magnet around and starts repelling people.</p>
<p>Now, I have a<strong> hard truth</strong> for you:</p>
<p><strong>The vast majority of people do NOT want to be on your email newsletter list.</strong></p>
<p>Just because they are your relative&#8230; or you went to school together&#8230; or you have worked together before does NOT mean they want to get your email newsletter.</p>
<p>Did you swap cards with someone at a networking event? That also does NOT mean they wish to get your email newsletter. In fact, <strong>if you add them to your email list without getting their express permission, your email newsletter can&#8217;t fail to annoy the recipient and damage your business identity.</strong></p>
<h2>So how do you add perfect clients to your email marketing list?</h2>
<p><strong>Offer them an incentive</strong> they want to have! For example, at Enlightened Marketing, we offer the multi-media JumpStart toolkit as a welcome gift. Another highly-desired topic you can learn about, just by signing up, is the <a href="http://www.getpassiverevenue.com">easiest way to get passive revenue</a>.</p>
<p>Sure, you will reduce the size of your list (at least initially) by limiting your email list size to those who have explicitly expressed their interest. However, you will have a <strong>list of perfect clients</strong>&#8230; attracted by your unique and special talents and eager to do business with you!</p>
<p><span style="font-size: x-small;">P.S. Photo by A<a href="http://www.flickr.com/photos/all-seeing_angler/5559402726/">ll-seeing angler</a></span><br /><span style="font-size: x-small;"> N.B. This post contains affiliate links. We only recommend products we use, trust and/or love.</span></p>
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		<title>The Bright Spots of 2011</title>
		<link>http://www.enlightenedmarketing.com/2012/01/the-bright-spots-of-2011/</link>
		<comments>http://www.enlightenedmarketing.com/2012/01/the-bright-spots-of-2011/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 20:14:17 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3512</guid>
		<description><![CDATA[Instead of analyzing what ISN&#8217;T working, look for &#8220;successful efforts worth emulating&#8221; or bright spots. That&#8217;s one of the points made by Chip &#38; Dan Heath in my favorite book of recent years, Switch: How to Change Things When Change is Hard. In case studies from malnutrition in Vietnam to pharma sales in Texas, looking for the bright spots saved time (sometimes decades), avoided blame and [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.flickr.com/photos/mr_physics/293693669/"><img class="alignright" title="Orion Nebula" src="http://farm1.staticflickr.com/120/293693669_59574a7640.jpg" alt="client attraction, bright spots in your business" width="350" height="350" /></a><strong>Instead of analyzing what ISN&#8217;T working, look for &#8220;successful efforts worth emulating&#8221; or <em>bright spots.</em></strong><em></em></p>
<p>That&#8217;s one of the points made by Chip &amp; Dan Heath in my favorite book of recent years, <em>Switch: How to Change</em> <em>Things When Change is Hard.</em></p>
<p>In case studies from malnutrition in Vietnam to pharma sales in Texas, looking for the bright spots saved time (sometimes decades), avoided blame and other distracting emotions, and best of all &#8211; got results.</p>
<p><strong>It&#8217;s easier to model success than to figure out what&#8217;s</strong> <strong>broken</strong>, think about WHY it&#8217;s broken, wonder if our mothers are at fault for that, run some cost-based diagnostics and you know, generally dwell and worry.</p>
<p><strong>Bright Spots - Quick, Simple and &#8230; They Work!</strong></p>
<p>As you reflect on your year, keep bright spots in mind. It&#8217;s more motivating AND effective to avoid dwelling on all that didn&#8217;t work. Focus instead on &#8220;successful efforts worth emulating,&#8221; including your own!</p>
<p>At Enlightened Marketing we dedicate ourselves to <strong>transforming the businesses of enlightened entrepreneurs from exhausting, one-on-one consulting or coaching practices into sustainable, balanced, profitable businesses</strong>.</p>
<p>If you&#8217;re earning high 5-figures or even 6-figures but working way too hard for it, <a href="http://www.enlightenedmarketing.com/contact/">click here to schedule a Sustainable Business Strategy Session</a>.</p>
<p><strong>Bright Spots in Your Business</strong></p>
<p>What worked for you? What was your favorite thing you learned this year? Where were you surprised by good results &#8211; even the smallest ones?</p>
<p><strong>My favorite outcome of the year</strong> was building a team that performed like a well-oiled machine. Formerly a dreadful delegator (&#8220;If you want it done right, do it yourself&#8221; &#8211; bah!), I watched a number of projects move from start to finish without my involvement.</p>
<p><em>When I say I can teach you to earn more, more easily,</em> <em>I am speaking from experience!</em></p>
<p>I also enjoyed learning that whether I worked a crazed schedule from my home office, or an island schedule from our summer home on Martha&#8217;s Vineyard, it made no difference to my revenues.</p>
<p><em>OK, it&#8217;s a restful summer on an island from now on!</em></p>
<p><strong>Bright Spots in Your Clients&#8217; Results</strong></p>
<p>We went back to past clients this spring to gather testimonials before a program launch and heard incredible stories! New clients, higher revenues &#8230; it was amazing:</p>
<p style="padding-left: 30px;">Steve Moulton writes: &#8220;I worked with Samantha  to define my marketing message &#8230; it has  given me a lot of confidence and this week I started  working on <em>the largest customer project I&#8217;ve ever </em> <em>closed, worth over $150,000.&#8221;</em></p>
<p style="padding-left: 30px;">Dr. Tom Wilk, whom I hadn&#8217;t spoken with in over a year, happily reported he&#8217;d had double-digit growth both years since we worked together. <strong>(Over<em> 20 times</em></strong> <strong>return on his investment!)</strong></p>
<p style="padding-left: 30px;"> I also love &#8220;firsts.&#8221; <em><a href="attractingperfectclients.com" target="_blank">Attracting Perfect Clients</a></em> member Louella-Rosie Jones reported she got her &#8220;very first PERFECT CLIENT who pays my hourly fee without blinking an eye, and that makes  my heart sing &#8211; big time!&#8221;</p>
<p style="padding-left: 30px;"><strong>And finally, OUR perfect client, Ellen van den Berg, </strong> who&#8217;ll continue with us in the 2012 Enlightened Marketing Inner Circle launched her first &#8220;leveraged revenue stream,&#8221;  a teleseminar series in 2011.</p>
<p><strong>In 2012 this will become a major revenue stream</strong> and the foundation of both leveraged and passive revenues, relieving the burden of time-intensive, one-on-one work. Yay, right?</p>
<p><strong>What  bright spots in your business will you be looking to build on in the coming year? </strong></p>
<p><span style="font-size: x-small;"><a href="http://www.flickr.com/photos/mr_physics/293693669/">Thanks to Mr Physics for the Photo</a>. </span></p>
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		<title>5 Words Prospects Love At Decision Time</title>
		<link>http://www.enlightenedmarketing.com/2011/12/5-words-prospects-love-at-decision-time/</link>
		<comments>http://www.enlightenedmarketing.com/2011/12/5-words-prospects-love-at-decision-time/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 22:28:46 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3474</guid>
		<description><![CDATA[A successful dentist, my client &#8220;Luke&#8221; was looking for ways to grow his practice. One thing he identified was the need to get more patients onto treatment plans (a kind of recurring revenue) instead of ad hoc services. Like many, Luke doesn&#8217;t like to think of himself as selling. However, he was open to my suggestion that [...]
Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2011/02/follow-the-love-5-tips-for-more-effective-and-joyful-marketing/' rel='bookmark' title='Follow the Love: 5 Tips for More Effective and Joyful Marketing'>Follow the Love: 5 Tips for More Effective and Joyful Marketing</a></li>
<li><a href='http://www.enlightenedmarketing.com/2010/09/not-enough-prospects-snap-out-of-it/' rel='bookmark' title='Not Enough Prospects? Snap Out of It!'>Not Enough Prospects? Snap Out of It!</a></li>
<li><a href='http://www.enlightenedmarketing.com/2006/11/words-not-to-use-in-ads-or-messaging/' rel='bookmark' title='Words NOT to use in Ads or Messaging'>Words NOT to use in Ads or Messaging</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p>
<p>A successful dentist, my client &#8220;Luke&#8221; was looking for ways to grow his practice. One thing he identified was the need to get more patients onto treatment plans (a kind of recurring revenue) instead of ad hoc services.</p>

<div class="wp-caption alignright" style="width: 350px">
	<a href="http://www.flickr.com/photos/joi/2941559903/"><img class=" " src="http://farm4.staticflickr.com/3020/2941559903_484dcd49ee.jpg" alt="trust in selling, help clients with decisions" width="350" height="235" /></a>
	<p class="wp-caption-text">There are many ways to establish trust ...</p>
</div>

<p>Like many, <strong>Luke doesn&#8217;t like to think of himself as selling. </strong>However, he was open to my suggestion that outlining treatment plans for his patients and helping them choose the right ones is actually giving medical advice &#8211; which means he is still acting in his role as a doctor.</p>
<p>When you help your prospect to make decisions that are in their best interest, you may be involved in a selling conversation, but you&#8217;re actually coaching or consulting with them.</p>
<p>In those cases where you honestly feel the best the thing your clients could do to solve their issues and get their desired outcomes, I believe it&#8217;s <strong>your responsibility as their advisor</strong> - and as steward of your God-given abilities &#8211; to speak up and tell them so.</p>
<h2>5 Words That Help Your Prospects Make a Decision</h2>
<p>I was introduced to this phrase by our family veterinarian. One day when she was advising me on my options, I felt overwhelmed and unsure how to proceed.</p>
<p>Sensing this, she said:</p>
<p><strong>&#8220;Well, if he were my cat &#8230;&#8221;</strong></p>
<p>I thought it was because I trusted her so deeply that I listened, and then followed what she said she would do. But on another occasion, when I was getting my car serviced, I had to choose which tires to I wanted &#8211; something I know nothing about. <strong>Not an easy decision, until my mechanic said:</strong></p>
<p>&#8220;If you were my wife&#8230;&#8221;</p>
<p>Then he advised me the kind of tires he&#8217;d buy. I haven&#8217;t known him for more than a few years, and I see him rarely, yet I found I trusted what he said in that context.</p>
<p>When using this phrase in business, I find<strong> it raises your empathy and invokes all kinds of intuitive and wise thoughts</strong> you might not have accessed if you simply followed a sales &#8220;script.&#8221;</p>
<h2>How do you imagine it fitting into your business?</h2>
<p>On last week&#8217;s call I revealed <strong>what it takes to transform your exhausting consulting or coaching practice into a sustainable, balanced, profitable business</strong> in which you have more freedom and joy.</p>
<p>Since then, many listeners reported that they:</p>
<ul>
	<li>Found my concept of a sustainable business &#8211; with diversified revenue streams and <em>sane working hours -</em> <em>very appealing</em></li>
	<li>Have revenues ranging from scraping by to pretty good, but simply<em> can&#8217;t sustain their current  pace</em></li>
	<li>Had some dissatisfaction with past programs and coaches who weren&#8217;t able to understand their kind of business and how they wanted to grow</li>
	<li> Had <em>a deep desire for ROI </em>at last!</li>
</ul>
<h2>Here Are My 5 Words For You</h2>
<p><strong>If it were my business</strong>, I&#8217;d invest in a program led by someone whose business closely resembled the one I want.</p>
<p>The leader should demonstrate<strong> experience with my kind of business</strong> and have a history of generating<strong> tangible financial results</strong>. I&#8217;d step up and invest in a <strong>long-term program</strong> that would allow us to really dig in and focus not just on learning<strong> new skills</strong> but applying them, <strong>getting results</strong> and<strong> improving them</strong>.</p>
<p>If it were my business, I&#8217;d <strong>dedicate 2012 to</strong> <strong>transitioning to a new model</strong>, because I&#8217;d know I can&#8217;t continue at this pace, with this unpredictability for another five or ten years.</p>
<p><a href="http://www.enlightenedmarketing.com/innercircle/" target="_blank">Begin the transition with a no-cost and no-obligation Sustainable Business Roadmap Session.</a></p>
<p><a href="http://www.flickr.com/photos/joi/2941559903/" target="_blank">Thanks to Joi for the photo. </a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2011/02/follow-the-love-5-tips-for-more-effective-and-joyful-marketing/' rel='bookmark' title='Follow the Love: 5 Tips for More Effective and Joyful Marketing'>Follow the Love: 5 Tips for More Effective and Joyful Marketing</a></li>
<li><a href='http://www.enlightenedmarketing.com/2010/09/not-enough-prospects-snap-out-of-it/' rel='bookmark' title='Not Enough Prospects? Snap Out of It!'>Not Enough Prospects? Snap Out of It!</a></li>
<li><a href='http://www.enlightenedmarketing.com/2006/11/words-not-to-use-in-ads-or-messaging/' rel='bookmark' title='Words NOT to use in Ads or Messaging'>Words NOT to use in Ads or Messaging</a></li>
</ol></p>]]></content:encoded>
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		<title>For Consultants: Earn More, More Easily in 2012</title>
		<link>http://www.enlightenedmarketing.com/2011/11/for-consultants-earn-more-more-easily-in-2012/</link>
		<comments>http://www.enlightenedmarketing.com/2011/11/for-consultants-earn-more-more-easily-in-2012/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 06:04:08 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3416</guid>
		<description><![CDATA[Is your consulting practice a far cry from the business you dreamed of owning? Does it feel less like an empowering, exhilarating business and more like&#8230; well&#8230; a job? If you&#8217;re like most consultants, you&#8217;re on a constant hunt for clients. Small biz clients are strapped for cash, and corporations are slower than ever to pay. [...]
Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2009/08/attract-way-more-clients-with-way-less-effort-free-teleseminar/' rel='bookmark' title='Attract Way More Clients with Way Less Effort: Free Teleseminar'>Attract Way More Clients with Way Less Effort: Free Teleseminar</a></li>
<li><a href='http://www.enlightenedmarketing.com/2008/06/softer-selling-skills-for-coaches-consultants-and-solopreneurs/' rel='bookmark' title='Softer Selling Skills for Coaches, Consultants and Solopreneurs'>Softer Selling Skills for Coaches, Consultants and Solopreneurs</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><img class="alignright" src="http://farm4.staticflickr.com/3643/3593533884_ed499f0506.jpg" alt="" width="360" height="228" />Is your consulting practice a far cry from the business you dreamed of owning? Does it feel less like an empowering, exhilarating business and more like&#8230; well&#8230; a job?</p>
<p><strong>If you&#8217;re like most consultants, you&#8217;re on a</strong> <strong>constant hunt for clients.</strong> Small biz clients are strapped for cash, and corporations are slower than ever to pay. When you have work, you&#8217;re too busy to market; and when you don&#8217;t have work &#8212; oh, let&#8217;s not even go there.</p>
<p>Believe it: you can transform your business into a full-time JOY for yourself &#8211; with steady revenues, increasing profits and more free time. Let me tell you how &#8230; but first &#8211; why are so many consultants out there still struggling?</p>
<h2>Even Successful Consultants Have a HUGE Vulnerability</h2>
<p>After I left my corporate job at The Coca-Cola Company over a decade ago, I started out with an offline model. My only revenue stream was one-on-one consulting, and my marketing was word-of-mouth and networking. Luckily, I had the powerful connections to create a 6-figure business my first year out, but &#8230;</p>
<p>Break your leg and your business is toast. How much will you make 4 months from now? Who knows?!</p>
<h2>There&#8217;s no predictability in consulting.</h2>
<p>Even my colleague who makes $1M per gig (omg, right?) stresses about finding his next client and having zero months. For me, those days are o-v-e-r &#8230;</p>
<h2>Your Consulting Practice Needs a New Business Model</h2>
<p>Today most of my revenues are from streams besides one-on-one consulting. I work personally only with a select group of Platinum-level clients who are ultra-committed to implementing and seeing results.</p>
<p><strong>I reach thousands of prospects with the click of</strong> <strong>a mouse, and nearly all my clients come to me</strong> <strong>through my website.</strong> They are precisely the socially-responsible small business owners and solopreneurs I love to work with.  I still have clients in Canada, Beijing, South Africa and, yes, Little Rock (just 25 minutes away), but I mentor them from my peaceful home office, surrounded by my dogs and cat.</p>
<p>Most consultants feel they must sacrifice either business success or life balance. It&#8217;s just not true!</p>
<h2>You, Too, Can Earn More, More Easily and Enjoy Leverage, Predictability and Peace of Mind</h2>
<p>Join me for this free call – “<strong><a href="http://www.enlightenedmarketing.com/2012-2/">Consulting Business Model Secrets</a>”</strong></p>
<p>On this jam-packed, 60-minute call, you&#8217;ll learn:</p>
<ul>
	<li>The 5 biggest mistakes consultants make that keep them running behind</li>
	<li>The dirty little secret famous consultants aren’t telling you</li>
	<li>Your #1 priority if you want to grow your income swiftly</li>
	<li>The GIANT trap that sabotages more consultants than any other</li>
	<li>My favorite strategy for growing your biz FAST with sustainable results</li>
</ul>
<p>This call will be free to attend or listen to as a recording until Dec. 7th only. I&#8217;m planning to make the recording part of a $97 product, available for purchase in late December. So please hop on this; I really want this information in the hands of more consultants (well, the good ones like you).</p>
<p> <a title="" href="http://www.enlightenedmarketing.com/2012-2/">If you&#8217;re ready to build more predictability and</a> <a title="" href="http://www.enlightenedmarketing.com/2012-2/">leverage into your business model, be sure to</a> <a title="" href="http://www.enlightenedmarketing.com/2012-2/">register today.</a></p>
<p>That one-on-one consulting model will wear you out eventually. Then what? It takes a new perspective, and new ideas, to move forward when you&#8217;re stuck. Discover how I broke free, so you can, too.</p>
<p>Photo thanks to <a href="http://www.flickr.com/photos/brizo_the_scot/3593533884/">Brian M Forbes</a></p>
<p>P.S. More of a coach than a consultant, but curious? <a title="" href="http://www.enlightenedmarketing.com/2012-2/">It&#8217;s okay. I won&#8217;t be checking ID at the door.</a></p>
<p>Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2009/08/attract-way-more-clients-with-way-less-effort-free-teleseminar/' rel='bookmark' title='Attract Way More Clients with Way Less Effort: Free Teleseminar'>Attract Way More Clients with Way Less Effort: Free Teleseminar</a></li>
<li><a href='http://www.enlightenedmarketing.com/2008/06/softer-selling-skills-for-coaches-consultants-and-solopreneurs/' rel='bookmark' title='Softer Selling Skills for Coaches, Consultants and Solopreneurs'>Softer Selling Skills for Coaches, Consultants and Solopreneurs</a></li>
</ol></p>]]></content:encoded>
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		<title>UMG! It’s the Most Important Marketing Document in Your Business</title>
		<link>http://www.enlightenedmarketing.com/2011/10/umg/</link>
		<comments>http://www.enlightenedmarketing.com/2011/10/umg/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 03:24:07 +0000</pubDate>
		<dc:creator>Andy Riegler Andrews</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3300</guid>
		<description><![CDATA[by Andy Andrews, Director of Marketing at Enlightened MarketingDo you ever feel that light pang of panic when you need to write about your business? You know, when someone asks for a one-page description, or when you sign up for another social media site and there’s that little spot where you are supposed to describe [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p></p>
<p>by Andy Andrews, Director of Marketing at Enlightened Marketing<br /><br /><strong>Do you ever feel that light pang of panic</strong> when you need to write about your business? You know, when someone asks for a one-page description, or when you sign up for another social media site and there’s that little spot where you are supposed to describe your business. Most people tend to whip up something new each time. There are a few problems with taking that approach, though:</p>
<ul>
	<li>It’s time consuming</li>
	<li>Important information often gets left out</li>
	<li>Your messages lose consistency (do not stay true to your brand)</li>
</ul>
<p>There is a very easy solution to this dilemma. I call it the “<strong>Ultimate Message Generator</strong>” &#8211; or <strong>UMG!</strong> for short.</p>
<p>So what is this amazing tool exactly?</p>
<p>Well, to the untrained eye it looks just like a marketing “two-pager” or “executive summary.”</p>
<p><strong>If you follow the right format, you can use it to generate virtually every other jaw-dropping, client-getting message in your business.</strong></p>
<p>This one document includes text that can be your:</p>
<ul>
	<li>Self-intro

<div id="attachment_3304" class="wp-caption alignright" style="width: 225px">
	<a href="http://www.enlightenedmarketing.com/wp-content/uploads/2011/10/omg.jpg"><img class="size-medium wp-image-3304" title="omg" src="http://www.enlightenedmarketing.com/wp-content/uploads/2011/10/omg-225x300.jpg" alt="" width="225" height="300" /></a>
	<p class="wp-caption-text">Thanks quinn.anya/Flickr</p>
</div></li>
	<li>Home page of your website</li>
	<li>Outline of your signature speech</li>
	<li>Tagline</li>
	<li>3-line bio</li>
	<li>Preview of your line of products/services</li>
	<li>And more and more and more!</li>
</ul>
<p>Because your UMG! distills your brand into one document full of sentences and bullet points ready to be “swiped” and re-purposed, it is not just a useful client attraction tool, <strong>it also makes your life much easier every time you write marketing copy</strong>. So how do you write your own Ultimate Message Generator?</p>
<p><strong>Here are 5 tips to get you started:</strong></p>
<ol>
	<li>When you craft your UMG!, remember to <strong>think from the perspective of your clients</strong>. Principally, they are not interested in YOU per se. Rather, they are interested in having a need or desire met or a problem solved.</li>
</ol>
<ol start="2">
	<li>Make sure that your UMG! <strong>clearly addresses a specific problem</strong> &#8211; and promises a solution. Once you have this language down, you can re-use it when you create your self-intro.</li>
</ol>
<ol start="3">
	<li>The next step is to explain to your client what steps they need to take to solve the problem they are facing. You’ll really hook your reader if you <strong>explain WHY</strong> they have not been able to solve their problem themselves. Note that your product line, from the introductory product to your highest level of coaching and consulting will likely address the issues you discuss here.</li>
</ol>
<ol start="4">
	<li><strong>Wait before you start talking about yourself</strong> and your services until after you have covered all of this information. If you start talking about yourself earlier, you will bore and drive away your reader.</li>
</ol>
<ol start="5">
	<li>Be sure to <strong>include a call-to-action</strong> and a short bio with a value statement (a short phrase explaining whom you help and how). This section is another part of your UMG! that you can swipe and re-use over and over again in different contexts.</li>
</ol>
<p>I like to teach by example, so let me share with you the UMG!’s that members of the Enlightened Marketing Client Attraction Mastermind wrote as part of their training. <strong><a href="http://www.EnlightenedMarketing.com/umg-showcase">View the UMG! Showcase </a>to see excellent examples of all of these principles.</strong><br /><br />Creating a compelling Ultimate Message Generator is a key part of any client attraction system. How is yours coming along?</p>
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		<title>Three Positive Steps Towards Your Dream Business</title>
		<link>http://www.enlightenedmarketing.com/2011/09/three-positive-steps-towards-your-dream-business/</link>
		<comments>http://www.enlightenedmarketing.com/2011/09/three-positive-steps-towards-your-dream-business/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:15:58 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3285</guid>
		<description><![CDATA[It’s my first week home after summer in the Northeast, where I avoided the triple-digit temperatures of the South. Although Martha’s Vineyard got a teeny earthquake and the edge of a tropical storm, it was relaxing and a nice change. I&#8217;ve always wanted a “location-independent business.” When I worked at The Coca-Cola Company in Atlanta, I [...]
Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2007/06/seven-fast-track-steps-to-more-clients/' rel='bookmark' title='Seven Fast-Track Steps to More Clients'>Seven Fast-Track Steps to More Clients</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.flickr.com/photos/dexxus/2729938953/"><img class="alignright" title="build your dream business " src="http://farm4.static.flickr.com/3282/2729938953_2a0ebf65ba.jpg" alt="build business " width="350" height="263" /></a>It’s my first week home after summer in the Northeast, where I avoided the triple-digit temperatures of the South. Although Martha’s Vineyard got a teeny earthquake and the edge of a tropical storm, it was relaxing and a nice change.</p>
<p><strong>I&#8217;ve</strong><strong> always wanted a “location-independent business.”</strong> When I worked at The Coca-Cola Company in Atlanta, I had a manager who understood that the chaos of headquarters was not conducive to my creative process. After working from home a few times, I knew I had the discipline to be productive without supervision. Even on an island!</p>
<h2>What Does YOUR Dream Business Look Like?</h2>
<p>Not everyone&#8217;s priorities are the same. See if yours are listed below, or what comes up for you as you read this list.</p>
<p style="padding-left: 30px;"><strong>Attracting clients more easily</strong>. <a href="http://attractingperfectclients.com/">Others do; why not you?</a></p>
<p style="padding-left: 30px;"><strong>Working fewer hours.</strong> This was big for me, so I’ve always chosen <a href="http://www.profcs.com/app/?af=1351681">mentors who have small children</a>. I know they need to plan their time even better than I do!</p>
<p style="padding-left: 30px;"><strong>Working virtually.</strong> It may seem hard to wean your clients off of working with you in person. Just know that it can be done, and it will free up hours of time.</p>
<p style="padding-left: 30px;"><strong>Working with groups versus only one-on-one.</strong> If you haven’t made the leap, I’ll say two things to encourage you: you can help more people, including those who couldn’t afford to work with you individually. And, you’ll be amazed at the transformation that happens to your clients through community.</p>
<p style="padding-left: 30px;"><strong>Delivering information passively.</strong> I love to teach, but I’m more fired up by application of ideas to my clients’ businesses. So, I created online learning programs where they can study my materials. Our coaching sessions are more in-depth, specific and productive. Can you create a workbook or video training for your process?</p>
<p style="padding-left: 30px;"><strong>Marketing your business passively.</strong> Attract clients online with a 24-hour salesperson: a client magnet website. Follow up automatically with an automated email system.</p>
<p style="padding-left: 30px;"><strong>Earning even when you’re not working.</strong> If the information you deliver passively can stand alone, without coaching, then you can <a href="http://www.profcs.com/app/?af=1351681">sell those products or courses online</a>.</p>
<p>I called this article 3 “positive” steps because I’m struck lately by all the negativity I hear. The media, the economy, cranky emails, disaster planning…. My gosh!  Let’s do some small things that feel good:</p>
<h2>Three Positive Steps</h2>
<p><strong>1. Dream</strong>! Grab a drink and go sit in a beautiful place. Let your mind go towards your most perfect version of your business. Where are you working? With whom? What are you doing? How does it feel?  Capture a snapshot of that in a one-paragraph description. Post it on your desk or mirror and read it every day – out loud.</p>
<p><strong>2. Plan.</strong> What are the steps that get you from here to there? List them and start implementing next week. If it feels heavy, break your list into pieces. If you have no idea how to get there, then step 1 is “Research how to build my dream business.”</p>
<p><strong>3. Share.</strong> Find a friend or colleague who will embrace your vision, even if it’s still far off or fuzzy. Loneliness and isolation wear down so many solopreneurs, but building a support team will fuel you for the journey.</p>
<p>Start with me. Please share your dream business – or your questions – in the comments below. I’d love to nurture your vision with you.</p>
<p>Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2007/06/seven-fast-track-steps-to-more-clients/' rel='bookmark' title='Seven Fast-Track Steps to More Clients'>Seven Fast-Track Steps to More Clients</a></li>
</ol></p>]]></content:encoded>
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		<title>5 Passive Income Lessons Learned</title>
		<link>http://www.enlightenedmarketing.com/2011/08/5-passive-income-lessons-learned/</link>
		<comments>http://www.enlightenedmarketing.com/2011/08/5-passive-income-lessons-learned/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 17:42:51 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3270</guid>
		<description><![CDATA[Not long ago I made a few hundred dollars while I was standing in Best Buy waiting to buy an iPad. Let me tell you how I did it &#8211; so you can, too (5 tips below). I didn&#8217;t close a new client&#8230; or coach someone on the phone. In fact, I wasn&#8217;t working at [...]
Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2010/12/15-lessons-i%e2%80%99ve-learned-over-10-years-in-business/' rel='bookmark' title='15 Lessons I’ve Learned Over 10 Years in Business'>15 Lessons I’ve Learned Over 10 Years in Business</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p>

<div class="wp-caption alignright" style="width: 240px">
	<a href="http://www.flickr.com/photos/earlysound/"><img src="http://farm5.static.flickr.com/4049/4490601295_a0b00fb622_m.jpg" alt="" width="240" height="180" /></a>
	<p class="wp-caption-text">By Veronica Belmont via Flickr</p>
</div>

<p><strong>Not long ago I made a few hundred dollars while I was standing in Best Buy waiting to buy an iPad.</strong></p>
<p>Let me tell you how I did it &#8211; so you can, too (5 tips below).</p>
<p>I didn&#8217;t close a new client&#8230; or coach someone on the phone.</p>
<p><strong>In fact, I wasn&#8217;t working at all.</strong></p>
<p>My website sold a copy of one of my information products. The beauty of it is, I haven’t done any work on this product for over a year. In fact, I&#8217;ve hardly even promoted it in the past two years; and yet it still ends up being around 10% of my business revenue every month!</p>
<p><strong>That is the power of passive revenue. Work once&#8230; and profit over and over again for years.</strong></p>
<p>I asked Andy Andrews, the brand and implementation coach from my Enlightened Marketing Million-Dollar Brand Makeover and Client Attraction Mastermind programs, to share the top 5 tips we&#8217;ve learned on our journey to passive income over the past 3 years. Here’s what he came up with:</p>
<h2>5 Passive Income Lessons Learned</h2>
<p style="text-align: center;">by Andy Andrews, Enlightened Marketing Europe</p>
<p><strong>1. Start Simple</strong></p>
<p>I think it’s important to tell you the complete, honest truth: setting up a stream of passive revenue can be complicated and difficult, but it does not have to be. So, while you might be thinking you have to model some guru’s fancy “home study kit” with videos, transcripts, CDs, a member forum and a bonus software, that is not the case at all. For your first information product, you can start with something as easy as a Word document you&#8217;ve saved as a PDF.</p>
<p><strong><a href="http://www.flickr.com/photos/amagill/3366720659/"><img class="alignright" src="http://farm4.static.flickr.com/3602/3366720659_b746789dfd_m.jpg" alt="passive, recurring revenue" width="240" height="160" /></a></strong></p>
<p><strong>2. Go for Dollars, not Pennies</strong></p>
<p>I have to admit that I learned this the hard way. I spent a lot of time, effort, and money chasing after 1000 x $1 before I realized that it was much easier to earn 10 x $100. Any passive revenue stream needs to be priced in such a way that you can reasonably expect to earn back what you invested in it in a reasonable period of time.</p>
<p>Pack enough value into whatever you create that you feel comfortable charging $47, $97 or even $197! Don&#8217;t worry about giving away secrets; that&#8217;s scarcity thinking.</p>
<p><strong>3. Finish One Thing First!</strong></p>
<p>Nobody wants to put all their eggs in one basket, especially when it comes to income. The failure rate is just too high when you are testing something new and unknown.</p>
<p><strong>However, even a poor-selling product is a lot more profitable than 5 that are not finished.</strong> (Yes, that&#8217;s something else I&#8217;ve learned from experience!) Get started now, finish ONE product, and start offering it to your clients, subscribers and community.</p>
<p><strong>4. Recurring Is Much Better</strong></p>
<p>Remember how I said to go after dollars, not pennies? That does not mean you need to charge hundreds of dollars. In fact, I often recommend against it. The truth is that information products with a smaller price tag are easier to sell, especially as an intro to you and your business.</p>
<p>So, how do you turn this into real money? Amazingly, testing has shown that while cutting the price of a product from $197 to $97 quadrupled sales (resulting in twice the revenue), the product sold just as well at 2 x $97 (two payments of $97 apiece) as 1 x $97.</p>
<p>Smaller <em>recurring</em> payments mean affordability for your audience and steady cash flow for you, the business owner.</p>
<p><strong>5. Leverage What You Have</strong></p>
<p>Once they finish their first information product, the tendency of many is to promote it once, then forget about it. Not only should you consistently promote it; you should also keep in mind the many other ways to leverage it.</p>
<p>For example, the chapters of an eBook can become a membership program or a video training series. A workbook can be turned into a premium coaching program. The list goes on and on.</p>
<p>~*~*~*~*~*~*~*~</p>
<p>Hi! Samantha here again. A funny little story:</p>

<div class="wp-caption alignright" style="width: 240px">
	<a href="http://www.flickr.com/photos/goosmurf/4453568134/"><img class=" " src="http://farm3.static.flickr.com/2723/4453568134_a9786a3c3b_m.jpg" alt="recurring revenue?!" width="240" height="180" /></a>
	<p class="wp-caption-text">From goosmurf via Flickr</p>
</div>

<p>I couldn&#8217;t plant more in my garden this year due to travel commitments. One day in May I was futzing around with the place the garden had been &#8211; weeding and clearing &#8211; when I noticed a large number of &#8220;volunteers&#8221; from last year: strawberries and blueberries, flowers and herbs.</p>
<p>As I harvested an apron-full of strawberries for our morning cereal, I thought, &#8220;This is just like passive, recurring revenue! Work once and benefit year after year.&#8221;</p>
<p><strong>Passive revenue has been such a game-changer</strong> for me and my business, that I urge you start adding it to your business now. Can I help you with that? Would you like to know more about this topic?</p>
<p><strong>What&#8217;s your #1 question about getting started? </strong>Let me know in the comments section below.</p>
<p>* Money pic by <a href="http://www.flickr.com/photos/amagill/">Andrew Magill</a></p>
<p>Related posts:<ol>
<li><a href='http://www.enlightenedmarketing.com/2010/12/15-lessons-i%e2%80%99ve-learned-over-10-years-in-business/' rel='bookmark' title='15 Lessons I’ve Learned Over 10 Years in Business'>15 Lessons I’ve Learned Over 10 Years in Business</a></li>
</ol></p>]]></content:encoded>
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		<title>Is self-sabotage derailing your progress?</title>
		<link>http://www.enlightenedmarketing.com/2011/08/is-self-sabotage-derailing-your-progress/</link>
		<comments>http://www.enlightenedmarketing.com/2011/08/is-self-sabotage-derailing-your-progress/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 22:22:10 +0000</pubDate>
		<dc:creator>Samantha Hartley</dc:creator>
				<category><![CDATA[Enlightened Marketing]]></category>

		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=3250</guid>
		<description><![CDATA[Have you ever gotten to the end of the day and wondered why the one thing you said was important didn&#8217;t get done? It feels like something is fighting you, or that you&#8217;re fighting yourself. It doesn&#8217;t have to be that way. Think about the leaders in your field. What do they all have in [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.enlightenedmarketing.com/wp-content/uploads/2011/08/Toy-Train-Derailed.jpg"><img class="alignright size-medium wp-image-3257" title="Toy Train Derailed" src="http://www.enlightenedmarketing.com/wp-content/uploads/2011/08/Toy-Train-Derailed-300x219.jpg" alt="" width="300" height="219" /></a>Have you ever gotten to the end of the day and wondered why the <em>one thing </em>you said was important didn&#8217;t get done? It feels like something is fighting you, or that you&#8217;re fighting yourself.</p>
<p>It doesn&#8217;t have to be that way.</p>
<p>Think about the leaders in your field. What do they all have in common? They take massive action and get things done &#8230; so much that you may wonder if they have more hours in the day than you!</p>
<p><a href="http://sabotagethesaboteur.com/">What&#8217;s their secret? The answer may surprise you.</a></p>
<h2>Get more done and move forward faster</h2>
<p>I often say there are only three reasons things don&#8217;t happen in your business:</p>
<p>1. You don&#8217;t know what to do</p>
<p>2. You don&#8217;t know how to do it</p>
<p>3. You just don&#8217;t do it</p>
<p>This last one is the sticking point for many. For years I&#8217;ve provided tools and shown my clients how to use them. But what explains why one client closes a $150,000 contract while another tries a few months, gives up and returns to a day job?</p>
<p>Tools, guidance, support and accountability prepare you for the journey, but <em>your actions</em> are where the rubber meets the road.</p>
<p>==&gt;<a href="http://sabotagethesaboteur.com/">Move Into Action Today</a></p>
<h2>Success or Failure &#8211; it&#8217;s all * C H A N G E *</h2>
<p>When you start to become successful, this <strong>change can awaken your inner Saboteur</strong>. It&#8217;s the part of you that wants to keep you in your comfort zone &#8211; to keep things the same. It&#8217;s why fear of success and fear of failure can both cause you to sit down and take <em>no action.</em></p>
<p>I recognize when certain thoughts come in my head, it&#8217;s my Saboteur talking. I know when I do certain behaviors, like washing dishes instead of making new videos, that my Saboteur has seen success and is worried. I don&#8217;t let those things derail me; instead, they trigger actions I can take which help me move forward.</p>
<p><a href="http://sabotagethesaboteur.com/">Learn to Stop Sabotaging Your Success so You Get More Done and Enjoy Working Effectively</a></p>
<h2>How successful people take massive action</h2>
<p>What separates a truly successful entrepreneur from the rest is <strong>self-mastery. Knowing yourself, how you function and how to get the best results from yourself.</strong></p>
<p>Often, their productivity secrets involve self-care, like exercise, spiritual practice and mental disciplines. These help you maintain inner balance, so you can address self-sabotage.</p>
<p>How?</p>
<h2>Your next step towards success</h2>
<p>No one has 100% good days, but it IS possible to identify what activates your Saboteur and learn how to handle it. When you do, you&#8217;ll get more done than you ever thought possible. You&#8217;ll move forward faster in your business, and you&#8217;ll open the floodgates of success.</p>
<p><strong>Next Wednesday, August 17th, I&#8217;ll be hosting a call with Christopher Carrick</strong>, who helps entrepreneurs with breakdowns and blocks they are experiencing so they can feel a greater sense of connectedness, purpose and clarity.</p>
<p>Sign up now for this groundbreaking call: <a href="http://sabotagethesaboteur.com/">Sabotage the Saboteur: How to Get Out of Your Own Way and Accomplish Your Goals</a></p>
<p>I&#8217;d never heard anyone talk about this topic in a way that was 100% relevant and compelling to me as a business owner. Christopher&#8217;s approach has helped my clients and me transform our workdays from struggle to flow. My business has since exploded (in a good way)!</p>
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