“BRANDING FOR INFOGURUS:

GET A BRAND. GET KNOWN. GET CLIENTS!”

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A 75-minute teleseminar with Robert Middleton and Samantha Hartley

Tired of being the best-kept secret in your market?

Learn to express yourself in ways that attract the clients you love – so easily and naturally that it feels almost effortless.

  • Heather was a small business coach “on the side” for years before deciding she wanted to take the leap to full time. Though her clients were elated with her services, Heather was worried how she’d find enough of them to turn her passion into her living.
  • Mike, Stan and Kathy were engineering consultants who’d just cracked 7 figures. Problem was, it took an hour and several PDF printouts to explain to potential new clients how they could help. They got referrals, but often to projects that were a poor fit for them (“boring”).  They wanted to spend more time engineering and less time marketing.

Both Heather and the engineers needed the not-so-secret ingredient used by everyone from Oprah to Coca-Cola to dominate their industries: a dynamite brand. 

But what is a brand for an Infoguru? 

It’s not a logo or a tag line – it’s an identity and a promise.

It’s a statement that tells each of your perfect clients, “If you are looking for … this .., then I am the best choice to help you.” 

It’s a message that is so authentic and resonant that your perfect clients feel a magnetic attraction to it. 

If you are an Infoguru – a coach, consultant or other service professional, you’ve probably asked yourself:

  • Why do some InfoGurus market with ease… while it seems difficult for me?
  • How can I specialize in one thing when I’m so good at so many?
  • I know I’m great at something, but how do I know exactly what?
  • My market is so crowded, how can I develop a message that stands out – and works?
  • There’s so much to do in marketing, why is brand the right place to start?

 

It’s time to get you some answers!

 

We’re Robert Middleton and Samantha Hartley. 

As the owner of Action Plan Marketing, Robert has been helping InfoGurus to attract more clients for over 25 years.

After learning to build the most valuable brand in the world at The Coca-Cola Company, Samantha founded Enlightened Marketing in 2000.  She began applying her specialized knowledge to InfoGurus, helping them discover and communicate their brands so they attract perfect clients, charge premium prices and become more joyful business owners. 

In this call Robert and Samantha will address your burning questions about branding:

  • Why branding is the #1 strategy to make marketing easier and more effective for InfoGurus
  • Why you need a niche, specialty AND a brand
  • The game-changing revelation about your brand that will dial up the fun and profits in your business
  • 5 ways InfoGurus commonly sabotage their brands (without even knowing it!)
  • Why it’s so hard to develop a compelling brand on your own
  • And how you can start to implement this TODAY

“Branding for Infogurus:

Get found. Get known. Get clients!”

hosted by Robert Middleton of Action Plan Marketing 

Date: Wednesday, April 20, 2011

Time: 2pm PST, 3pm MT, 4pm CST, 5pm EST 

Click here to find the time in your area 

 

This teleseminar is a preview to the 8-week Million-Dollar Brand Makeover program that begins April 27th. In this teleseminar we’ll give you information, ideas and insights into what it takes to discover and share your brand identity with the world. You’ll leave with pages full of notes and practical advice that you can apply to your business TODAY.   

Reserve Your Spot on the Teleseminar