“Branding for Infogurus: Get a brand. Get known. Get clients!”

A 75-minute teleseminar with Robert Middleton and Samantha Hartley

Tired of being the best-kept secret in your market? Learn to express yourself in ways that attract the clients you love – so easily and naturally that it feels almost effortless.

Heath was a small business coach “on the side” for years before deciding he wanted to take the leap to full time. Though his clients were elated with his services, Heath was worried about how to find enough of them to turn his passion into his living.

Karolina wanted to add passive revenue to her services as an accountant, but she wasn’t quite sure how to get people in her membership program. She knew it would benefit her clients enormously, but how could she describe the value to her prospects and command the fees she wanted?

Both Heath and Karolina need the not-so-secret ingredient used by everyone from Oprah to Coca-Cola to dominate their industries: a dynamite brand.

But what is a brand for an Infoguru?

It’s not a logo or a tag line – it’s an identity, a promise. It’s a statement that tells each of your perfect clients, “If you are looking for ….this…., I am exactly what you are looking for,” and it’s a message that is so authentic that your perfect clients feel a natural, magnetic attraction to it.

If you are an Infoguru like Heath or Karolina, you’ve probably asked yourself:

  • How can I specialize in one thing when I’m so good at so many?
  • I know I’m great at something but how do I know exactly what?
  • I don’t have enough clients now, so how can I narrow to a niche for my business?
  • How do I talk about all I do in ways that don’t sound like bragging?
  • A brand feels like a small cage; how can I find mine without feeling trapped by it?
  • There’s so much to do in marketing, why is brand the right place to start?

It’s time to get some answers!

We’re Robert Middleton and Samantha Hartley. As the owner of Action Plan Marketing, Robert has been helping infogurus to attract more clients for over 25 years.

After learning to build one of the most valuable brands in the world at The Coca-Cola Company, Samantha founded Enlightened Marketing more than a decade ago.  She began applying her specialized knowledge to infogurus, helping them discover and communicate their brands so they attract perfect clients, charge premium prices and become more joyful business owners.

In this call Robert and Samantha will address your burning questions about branding:

  • The difference between a brand, a specialty and a niche
  • How to figure out what your brand is now – and what it needs to be
  • When you need a small business brand vs. a personal brand
  • How clarity of brand helps you be more efficient and effective with your marketing
  • What makes a perfect client – and why a strong brand helps you attract more of them
  • How you may be undermining your brand messages without even knowing it.

This teleseminar is a preview to the 8-session Branding Action Group that begins May 12th.

In this teleseminar we’ll give you information, ideas and insights into what it takes to discover and share your brand identity with the world. You’ll leave with pages full of notes and practical advice that you can apply to your business TODAY.

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