Attention: Small business owners, holistic practitioners, consultants, coaches and financial services professionals. It’s Time to Step Into Your Light …
“Here’s How To Differentiate Your Business and Attract Perfect Clients So You Build A Thriving Business That’s A JOY To Own!”
Finally, there’s a time-tested, step-by-step system that leads and supports you in developing a REAL BRAND and the strategies to leverage that brand into the profitable business of your dreams.
From: Samantha Hartley
Conway, AR
Monday, 8:38 a.m.
Dear Fellow Business Owner,
Is your business not living up to its potential? If you’re like most of my clients, you are passionate about helping people and are very good at what you do.
But you don’t like to brag on yourself. And it’s been really hard to find the right words to express your strengths and uniqueness.
So, why aren’t perfect clients beating a path to your door, insisting on doing business with you?
“Isn’t It Enough To Be Great At What You Do?”
No matter what your business, there are alternatives out there. Unfortunately, our prospects don’t have psychic powers, so it’s our job to make ourselves known and explain why we’re the best choice for them.
After working with Samantha , I feel much more confident about the strength of my brand. It stands on its own to the point where my fees are at least 20-30% higher than I would have charged a year ago. I’m really proud of the EnergizeGrowth® brand.
If a company doesn’t hire Samantha to help them with their brand, not only are they leaving money on the table, but they’re ignoring the emotion and the passion that fuels their business. That is the real reason most companies buy from you! Clients make emotional choices for logical reasons.
Branding has to be part of any growth plan in a company. If your company’s true purpose is not being heard in the marketplace, you have to call Samantha. On a scale of one to ten, I would give her a 15!
Lisa Nirell
Chief Energy Officer
EnergizeGrowth® LLC
www.energizegrowth.com
Do you recognize any of these statements?
- You’re frustrated, unhappy and really discouraged by your marketing results to date.
- You want to spend less time marketing your services and more time doing what you love.
- Although you really love most of your clients, some of them are never-satisfied, price-haggling, time-wasting, late-paying troublemakers!! And you’re not sure why you keep attracting them.
- You finally feel ready to charge “premium prices” for your work.
- You dream of having marketing materials and a website that truly express the magic of your brand, but don’t know where to begin.
- Selling just doesn’t come naturally to you. It feels like bragging, and bragging is impolite.
- It’s hard to put into words what is special, unique and better about what you do.
The bad news: Doing “more of the same” marketing and trying even harder won’t improve the situation.
The good news:
“You Can Build A Thriving Business By
Bringing More Of YOU To It!”
“Samantha pointed out my strengths and confirmed the uniqueness of what I do for people. This helped build my confidence as a business owner and as an artist. I love that part of her that’s so not corporate America.
She’s always asking, ‘are you doing what you’re passionate about and doing it with integrity?’
Samantha understands me and she’s honest with me. She knows what she’s doing and loves small businesses. It’s very personal. She’s worth every penny we’ve paid her.”
Amy Carper
Carper Creative Photography
There IS Such A Thing As
“Marketing With Integrity”
In my business, Enlightened Marketing, I specialize in helping socially responsible businesses to thrive using effective marketing that aligns with their values.
My clients are amazed to learn that good marketing is about being real — being honest about what’s wonderful about their business.
“Brand: A clear, compelling, authentic and profitable identity that paves the way to the business of your dreams”
When you brand your business for the first time, you’ll see your marketing generating results like never before.
If you’ve done well so far in your business, you’ll be able to skyrocket your success by raising your prices, streamlining your marketing and – with more powerful brand messages – get even better results, with less spending and less effort.
Introducing…
The Enlightened Marketing
Brand Roadmap:
“7 Steps to a Clear, Compelling,
Authentic and Profitable Brand”
Get ready for a business breakthrough as you embark on your branding journey, guided by this step-by-step roadmap to success, The Enlightened Marketing Brand Roadmap.
I’ll be very honest with you. I CAN’T BELIEVE I’m going to reveal the secrets of a system I began learning 15 years ago at The Coca-Cola Company, then spent over 8 years perfecting in my work branding small businesses owned by holistic practitioners, consultants, coaches, financial services professionals and many, many others.
But, after seeing the relief, joy and increased income so many of my clients experience when they finally get in touch with their brand … I had to share it with more people, at an affordable price.
Last year I created this home study version,
and I’ve been stress-testing it since then with dozens of my clients. The results have been really gratifying as each one discovers:
“Yes, what I’m doing IS unique. I thought I was on to something really special … and now I know it without a doubt!”
I love the descriptive term that bubbled to the surface during the weekly activities. I use it all the time, knowing that those that hear the term will understand exactly what my business is about. That new level of verbal/written clarity has given me more confidence about my marketing efforts.
The weekly activities inspired a new way of looking at my business and my brand. Every single activity took my understanding of my own business to a new level.
I’ve booked seven speaking engagements in a six-week window. Each speaking engagement is to a group I targeted during the branding work.
Before you spend a lot of time trying to figure it out yourself, invest in the Brand Roadmap with Samantha.
You’ll walk away with a clearer sense of your business, a powerful way to market, and the confidence to take the steps to create a thriving business.
Carol McClelland, PhD
Founder and Executive Director
Green Career Central
www.greencareercentral.com
As you complete this self-paced, step-by-step Enlightened Marketing Brand Roadmap, you’ll discover how to:
- Develop an attention-getting, authentic brand identity that clearly expresses your unique benefits
- Communicate, verbally and in print, confidently and consistently about your value without boasting
- Attract a steady stream of loyal, perfect clients (you can fire the rest!) who’ll value you, provide testimonials and refer their friends
- Ask for and receive full value for your services
- Realize your highest vision for what your business can achieve
- Build a sustainable, profitable business that’s a JOY to own!
“Samantha Hartley is a ball of fire. She’s brilliant … a marketing genius in ways that are true and whole. She takes a holistic approach so it’s not just about ‘getting more.’ She helped us clarify our vision and identify our target audience so that our marketing efforts are more focused.
Not only are we experiencing higher occupancy this year than we ever have, but the inn is filled with our perfect guests – people who enjoy one another and who make our work enjoyable.
Since we hired Samantha we’ve actually reduced our marketing budget. We’re spending less and having better results. You can’t afford not to call Samantha.”
Kristie Rosset, Owner/Innkeeper
Lookout Point Lakeside Inn
Hot Springs, AR
“Are you ready to work only with loyal,
perfect clients who pay full price?
To spend more time doing what you
LOVE and less time selling?”
If so, then The Enlightened Marketing Brand Roadmap is for you! In my proprietary system you’ll learn …
- What a brand really is and why you’ll benefit from having yours rooted in the truth of who you are
- Which exact questions you can ask your clients to get them to reveal your brand value to you – and how to do so in a way that doesn’t feel like “begging for compliments”
- How to evaluate your competition in an enlightened way, without negativity, that doesn’t make you feel arrogant, bummed out or ready to quit your business forever
- The 3 types of brand messages you must prepare BEFORE marketing that dramatically improve your results (and the exact fill-in-the-blanks formulas to do so)
- The #1 reason traditional corporate branding techniques don’t work for small businesses
- My secret formula for helping one-person and so-called commodity businesses to find a Unique Selling Proposition (USP)
- How building the perfect relationships with your clients on paper can lead you to insights that will transform your business (and probably your life) forever
- Why hype erodes brand value and how to talk about your brand in ways that build credibility and get attention
- How to figure out once and for all what makes you special, unique and … HOW to put that into words in ways that get you clients!
If that sounds good, guess what else you’ll find inside:
- How to create the ideal conditions for success as you plan your brand
- Which often-forgotten first step in branding can link your brand to your business goals in a way that will increase short-term revenues and long-term profits
- How businesses unknowingly sabotage themselves when talking about their brands and the 4 non-negotiable requirements of successful brand communication
- How to prepare for the branding process – and why not doing so properly leads to failure, weak brands and wasted efforts
- Which 4 areas you need to explore to understand how to position yourself to win the clients you deserve
- How to assess the real financial cost your business suffers when working with sub-standard clients – and which actions you can take today to stop the losses
- What specific information you need to know (hint: it’s much more than you think!) to attract a consistent flow of perfect clients
- Why you never, ever have to haggle about price, agreements, deliverables or anything with your clients again
- 5 proven, most effective methods for differentiating a brand
- Which unexpected and even startling sources can hold the secrets to your unique brand differentiators and which strategies can help you to uncover and decode their messages
- Eight of my most effective and thought-provoking self-discovery exercises specifically designed to elicit your differentiators – and the most compelling ways to describe them
- The 11 marketing strategies you can leverage to announce your new and improved brand to the world
- How to avoid embarrassing mistakes and damage to your brand by identifying and intentionally communicating your brand through ALL your touch points
How The Enlightened Marketing
Brand Roadmap Works:
Over the course of my work on literally hundreds of brands, I realized there are clearly delineated steps which, taken one after another in sequence, formed a methodical, predictable and repeatable system that guaranteed each client would emerge with a real brand.
The Enlightened Marketing Brand Roadmap walks you step-by-step through –
- Concise, straightforward lessons
- Thought-provoking exercises
- Fill-in-the-blank templates.
Hey, I know how overwhelming it is to stare at a blank sheet of paper!
That’s why you’ll find dozens of examples in the Brand Roadmap and on the accompanying bonus CDs that make it easy and inspiring to discover your own brand.
Through Samantha’s guidance I was able to define my brand and create an implementation action plan. I became excited again about my business. As a result of the work we did, I have been able to look at my marketing efforts with a different set of eyes. I feel less anxious, I have a great audio logo, and I feel confident and energized.
The roadmap is one of the most valuable gifts you can give to yourself as a business owner. Samantha is great at what she does and her knowledge, focus, and no-nonsense approach can make all the difference for someone who is trying to pinpoint their brand and create a sound marketing strategy.
Samantha, thank you. The work we did together made a huge difference for me and I am not referring to my brand alone. Yes, I have a clear brand and, with your guidance, the way I talk and write about it flows easily, but the most important change is the way I began to look at myself, my skills, and my talents. No matter what happens with Open for Success, this will always be a landmark for me.
Yota Schneider
www.openforsuccess.com
“You’ll receive your complete
Enlightened Marketing Brand Roadmap system
shipped to your door and ready to go.”
Here’s what you get …
Your PRINTED COPY of the comprehensive, no-fluff Enlightened Marketing Brand Roadmap is a 150+ page manual in a sturdy 2″ binder filled with all the exercises, strategies and resources you’ll need to discover your brand and build the business of your dreams. You can use this Roadmap year after year to plan your business, refine your brand messages and launch new brands.
Instant Gratification! When you purchase today, you’ll receive immediate access through a digital download so that you don’t have to wait another minute to get started on your branding journey.
There’s thousands of dollars of value between the covers
of this binder, but I know you love bonuses
as much as I do, so here goes:
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1. “Branding for Independent Professionals – 7 Steps to a Money-Making Brand” – Audio CDs and Printed Transcript In this two CD set, Robert Middleton interviews me, Samantha Hartley of Enlightened Marketing. This is a dynamic and exciting interview that will give you deep insight into how to brand your business in a way that will attract more highly qualified clients. This audio intro covers the whole process and will get you excited to start on your branding journey! — ($97.00 value) |
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2. 2-CD audio program – “How to Get More Referrals” (with printed resource guide) and “Attention-Getting Ways to Talk About Your Business.” Two of my interactive, live teleclasses demonstrate how to leverage powerful strategies and get the most out of your brand messages. — ($47.00 value) |
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3. Your private Online Resource Library – available to you forever! – where you can access and download Brand Roadmap templates in Word so you can complete the exercises on your computer if you prefer, Mp3 versions of your CDs and more valuable tools I’ve carefully selected for you! — ($77 value) |
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4. Free subscription to the “Build Your Brand With” Expert Interview series. Each month I’ll add to your Online Resource Library new interviews with experts in powerful brand-building strategies like article marketing, graphic design, blogging and social media. I’ve scoured the planet to find experts with great brands who provide the insider’s perspective on getting known. (Value: priceless!) |
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5. Special, limited time BONUS: One voucher for a private “Brand Positioning and Strategy Review” consultation with me, Samantha Hartley — (a $350 value!)
[Seriously – this is a really limited time bonus. I love to talk brands and strategy, but I don't know how long I'll be able to offer this bonus. I may remove it at any time.] |
“Samantha Hartley is one of the most driven and determined marketers I have ever worked with. She combines a deep understanding of “the brand” and its potential with a very pragmatic business sense and its (financial) imperatives … no theorizing, no BS … just solid, sensible ideas, always on strategy. Just a great asset!”
Jef Peeters
Former VP, The Coca-Cola Company
“Before you ask how much it costs,
I have a question for YOU.”
What’s it costing YOU in lost opportunities NOT to have a clear, compelling, differentiated business identity?
How much energy are you “paying out” by worrying about your income and struggling to attract the business you need?
How much COULD you earn if you charged top dollar to perfect clients who returned repeatedly, referred their friends and were a JOY to work with?
OK, that’s three questions, but you get my point 
“Not having a brand is like sending out sealed, stamped envelopes without addresses or anything inside.”
My private clients pay from $3,000 to $30,000 to develop brands using this exact same system. However, the investment in the Enlightened Marketing Brand Roadmap with all the bonuses is available at an introductory price of $497. You may choose to pay in full, or make three payments of $167.
My Personal “Unconditional Happiness” Guarantee!
I’m positive you will love the Enlightened Marketing Brand Roadmap system and will find everything in it to be more than just empowering resources for building your brand, but an inspiring journey into the soul of your own business.
And, I know in my heart that if you put into action all the ideas and strategies I share with you, you’ll attract much more new business from the clients who really need what you do!
So, if the Enlightened Marketing Brand Roadmap system isn’t everything you were expecting, and all my tips and resources don’t produce the results you were looking for, just return your package for a prompt refund within one full year of your purchase.
Ask yourself:
What it would take to recoup your investment tenfold?
- A few new, perfect clients?
- The price increase you so richly deserve?
- Reduced time spent on marketing due to a clear, compelling marketing message?
That’s exactly what the Enlightened Marketing Brand Roadmap delivers!
“Yes, Samantha! I’m ready to put more of ME into my brand and build a thriving business.”
Choose your option:
(plus S&H)
If you live in the United States, you should receive your physical package within 2 weeks. (Allow 4 weeks for non-U.S. orders.) But you’ll get your digital download immediately.
OR…Pay in 3 Easy Monthly Installments of $167
(S&H applied to first installment only)
You’ve read this far?
Follow your heart on this one. I trust that whatever you decide will in the highest good of all concerned.
With highest intentions for your abundant success,
P.S. I’ve carefully crafted and tested this system to include everything you need to succeed with no extra fluff or B.S. to slow you down or distract you from completing your own roadmap. Your success is not just ensured, it’s guaranteed! There is absolutely no risk and everything to gain.
P.P.S. I’m sure you realize I can’t promise personal consultation time to every buyer of this system for long. This is an introductory offer only which may disappear at any time. Don’t miss out on this $350 value.
Samantha is great at helping you create your specific message, to reach the people that really want your services. She really is enabling you to go out and do your marketing on your own at some point; you don’t have to keep going back to somebody else to do your marketing. You can become your own marketing expert for your business.
Kathy Bennett
Inside Answers
www.inside-answers.com
Samantha’s amazingly simple, yet dynamic process leads you through your various problems and solutions, while at the same time instilling deep understanding of what branding is and why it’s so important to your business.
My life has become more simple and much brighter as a result of taking her course, and I refer back to the materials often. Anyone who wants to pop his success up a quantum notch would be well-advised to take advantage of Samantha’s extensive knowledge and expertise.
Angela Treat Lyon
http://www.IDareYouRadio.com
Still Undecided?
Ask me any question about the Enlightened Marketing Brand Roadmap and I’ll help you decide if it’s right for you.
Enlightened Marketing
809 Parkway Street, Suite 208
Conway, AR 72034
501.626.8820
E-mail: info@EnlightenedMarketing.com
© 2007-2009 Global Marketing Innovations Inc dba Enlightened Marketing
Legal Disclaimer: Every effort has been made to accurately represent this product and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results and are not intended to represent or guarantee that anyone will achieve the same or similar results. Your success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.