Blog ⋆ Small Business Marketing Consultant | Small Business Branding

The Risk of Bringing Your Real Self to Your Business

By Samantha Hartley
When I re-branded my consulting business in 2004 as Enlightened Marketing, I was scared to death. “Coming out” as a business owner who incorporated spirituality into my corporate marketing background was about the hardest thing I’d ever done.Read More ›

Just One Thing

By Samantha Hartley
A young man had just gotten a job cleaning windows. “Be sure to clean the corners carefully,” his boss told him.Read More ›

Let Silence Do the Heavy Lifting

By Samantha Hartley
Successful solopreneurs are remarkably good at strategizing; articulating a plan and working that plan with discipline and diligence. In other words, we are accomplished “doers” in that we spend a great deal of time doing what needs to be done.Read More ›

Will I Alienate People If I …?

By Samantha Hartley
Ashley, a celebrity in the marketing world, and I were attending a conference crowded with thousands of people. Knowing my background in brand identity, Ashley waited until we had a moment alone before turning to me with the question that had been weighing on her: “If I bring my Christian faith into my business, will I alienate people?” This is a question I get asked a lot, and it doesn’t have a simple answer.Read More ›

I Just Snort-Giggled to Myself

By Samantha Hartley
It was my very first week on the job. As part of my new employee orientation at corporate back in the late 90s, I was sent to New York City for one day.Read More ›