7 Principles for Reliable Client Attraction

by Samantha Hartley on January 24, 2012

For small business owners, the New Year brings  hope and opportunity for change but also challenges.  A few years ago I conducted a survey and learned:

  • My subscribers’ #1 challenge was getting more clients
  • Most were strapped for cash and couldn’t invest a few thousand for a custom client-attraction plan
  • They were overwhelmed by too much information and needed LESS learning and MORE action.

Let me show you how client attraction can be easy  and effective – even on a budget.

Start by following these 7 Principles for Reliable Client Attraction

  1. Use techniques that are proven to work in YOUR  type of business. Too often I see my clients wasting boatloads of money and time trying to get things to work that simply DO NOT.
  2. Ensure you are visible on a weekly basis. Getting in front of your prospects, whether virtually or in person, will generate leads for you on an ongoing basis.
  3. Follow up with interested prospects diligently. Don’t let the lack of a little discipline cost you a lot of revenue.  Build systems that make it easy for you to find and deliver the information your prospects need to make a decision.  Promptly!
  4. Don’t be forgotten by your “brand constituents.”  Another form of visibility, a “keep-in-touch” strategy holds you top-of-mind with your network and ensures ongoing leads, clients, referrals and revenues.
  5. Create and distribute client-attracting content. One of the most enlightened things you can do is generously share your expertise with prospects through free reports, teleseminars and ezines like this one. Done correctly, these samples are like an appetizer course which makes perfect clients hungry for more.
  6. Reduce fluctuations by attracting online and offline. I’m all about balance and diversification. When you have both local and remote clients, in your town and around the world, you’ll have the freedom of a location-independent business.
  7. Think active AND passive, for marketing and delivery. Boy, overworked solopreneurs “get” that passive revenue is a winner!  But did you know you can automate systems so your marketing is also passive? Attracting clients while you sleep – how awesome is that?

Implement These Principles in Your Business … The Easy and Affordable Way!

How would you like to have:

  • My personal collection of step-by-step, proven client attraction techniques
  • A program that’s affordable to join and use, even for those just starting out
  •  Short action plans that arrive once per week, laid out for paint-by-numbers implementation.

That’s what you get in Enlightened Marketing’s wildly successful client attraction systemAttracting Perfect Clients.

“It Really Does Work!!”

client attractionMember Louella-Rosie Jones emailed me to report: “The impact of following your lessons exactly as you laid them out REALLY DOES WORK!! Your step-by-step methods are ones I never thought of, but because I read your weekly lessons and really, really, really followed the steps, I reaped the benefit. I was able to obtain my very first PERFECT CLIENT!”

Get Into Action Quickly

Attracting Perfect Clients will get you into action quickly, then build a solid client attraction system. It provides specific steps for turning principles like these into weekly tasks.

It’s a step-by-step program for filling your pipeline with a steady stream of perfect clients.  Each weekly lesson delivers one proven marketing technique from my own, private files of successful client attraction.

client attractionWithin the first month Emra Smith reported: “One day I finally  got the nerve and struck up a conversation. From that unexpected  contact I got a 7 year-long training engagement worth over six  figures each year!”

Time to Bring in More Clients to Your Business?

All you need is a take-action attitude and in just 24 hours you can start filling your pipeline with a steady stream of perfect clients. It’s simple, effective and you’ll be thrilled with the modest investment.

Related posts:

  1. Client Attraction Myths (and the Reality)
  2. Still Using These 3 Awful Client Attraction Techniques?

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JumpStart Your Business Today!

Want more clients fast? Learn what works for my clients and me with this FREE toolkit:

  1. Free 5-day ecourse, "Less Struggle, More Clients"
  2. Free mp3 Audio: "7 Steps to a Money Making Brand"
  3. Free "Enlightened Marketing" ezine subscription

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