For too many small business owners and solopreneurs, getting more clients seems wrapped in an air of mystery. Why is it that some business owners get all the clients, while others struggle? If you are among the latter group, it could be that you have fallen for some of these client attraction myths.
Client Attraction Myths as Old As Zeus! Image via Wikipedia
Myth: I need an impressive sounding name or title (listing all of your qualifications) to get clients now.
Reality: Although your official qualifications may make you better suited for the job or you may feel that they give you an aura of prestige, clients do not really care about your title or your academic background.
If you focus your marketing on being a “certified” this or a “registered” that, you are ignoring what is most important to your clients – namely themselves and their problems, not you. We call this an “audio logo” as opposed to a job title. Your audio logo is so important that it is lesson number one in Attracting Perfect Clients.
Myth: If I just do a great job, I’ll start getting referrals and business will develop on its own.
Reality: Of course, doing a great job with your current clients is the foundation for client attraction in the future. However, it is unfortunately not true that your satisfied clients will automatically refer you to other clients.
To get referrals, you have to ask for them. Furthermore, you have to teach your clients whom to refer to you to. For more information on this topic, check out our program Asking for Referrals. It’s usually $17, but you can get it now for free at http://askingforreferrals.net/.
Myth: Some people get all the luck when it comes to client attraction!
Reality: I hate to break it to you, but luck has nothing to do with getting more clients over the long term. At Enlightened Marketing, we’re big believers in including “magical thinking” in our marketing. That’s our term for things that work, even though we don’t know exactly how or why. It could be affirmations, prayer, holding intentions, thinking positive thoughts or whatever works for you.
There is a big difference, though, between magical thinking and luck. Magical thinking is a way of bringing fun, lightness and positive energy while still focusing on our goals and being intentional about everything that we do.
Luck is merely wishful thinking – or, worse – self-defeating thinking. It’s the difference between going to a networking meeting and holding the intention “I’m going to deliver a great audio logo today and therefore meet a prospective client!” and merely thinking, “Oh, I hope I get lucky today and find some clients.”
Do you believe any of those myths? If you do, start taking action today stop their damaging effects on your business.
How have audio logos, asking for referrals and magical thinking benefited your business?
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Andy, the biggest myth I hear is: “I can’t start attracting clients until ….” There’s almost nothing to add to that sentence to make it true. You can attract clients today, this minute, and you don’t need to know or do anything else to get started. Just do it!!