When I re-branded my consulting business in 2004 as Enlightened Marketing, I was scared to death. “Coming out” as a business owner who incorporated spirituality into my corporate marketing background was about the hardest thing I’d ever done.
I worried about alienating potential clients and all my business contacts. Would they think I was a flake and ostracize me?
My concern seemed to center around one person in particular, an accountant I’d been working with named Mike. I imagined him learning about my new brand and dismissing me forever as a kook who’d gone off the rails.
Writing the 500-word home page of my web site, which took me about 7 hours, was simultaneously joyful and excruciating. On the one hand, I felt I’d finally found and begun to speak in my real voice. On the other, I thought, “I’m committing professional suicide!”
You know the weirdest part? Mike had persuaded me to work on a charity event with him, so he wasn’t even a paying client! The project involved logo design, event coordination and PR, none of which I do. NONE.
So, basically, my concerns of alienating “all those clients” who might hear about Enlightened Marketing and think I’d gone nuts were based on a non-paying, non-client for whom I was doing my non-specialty.
When I realized my concerns were fiction, I snapped out it. There wasn’t anything keeping me tied to my old corporate identity. It was finally time for Enlightened Marketing to be born.
If you’ve been worrying and waiting to give birth to a new brand or transform your business into a new, more successful iteration, I know how to help you. I’ve been there myself, and I’ve escorted scores of others through this transition.
The Enlightened Marketing Branding Action Group includes over $4000 in value. In it you’ll learn to:
- Clearly express your value with an attention-getting, authentic brand identity
- Attract a steady stream of loyal, perfect clients (you can fire the rest!)
- Build a sustainable, profitable business that’s a JOY to own!
My Enlightened Marketing brand identity has attracted incredible clients, partners and success into my life that I don’t think I’d have seen without it. And I’d never have been able to bring so much of my own personality to the business. I want you to have the fullness and authenticity you’re seeking as well.
This felt a bit too personal to post, but I’m doing it anyway. I’d love to hear from you too:
{ 2 comments… read them below or add one }
I think that it is going to be building optimal landing pages. I am squeamish about such matters. Maybe I can leverage my days of being a cashier where I had to up-sell.
Landing and sales pages can be difficult but you will be happy you invested effort in getting those right.
I also hear that you have some beliefs about selling that may not be serving you. If you know you have something that will help your visitors, then your landing page helps them to make a better decision about what’s right for them. You don’t *have* to up-sell them; you get to offer them something that could be more appropriate to their needs.
When I offered three levels on the Branding Action Group, it may have looked like an upsell. But, for the people who bought the larger packages, it looked like a more complete solution to their needs, and a good value, at that!
When you believe in your heart that you’re helping your prospects make a good decision – and I know you do! – it’s easier to “write sales copy” or “offer an upsell.” Those are just uglier terms for “sharing your offering” and “helping even more.”
Does that make it any easier?