Comments on: Brand Experience: Work those Brand Touchpoints http://www.enlightenedmarketing.com/2010/03/brand-experience-work-those-brand-touchpoints/ Less Struggle, More Joy, No Compromise Wed, 08 Feb 2012 00:11:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Samantha Hartley http://www.enlightenedmarketing.com/2010/03/brand-experience-work-those-brand-touchpoints/comment-page-1/#comment-181 Samantha Hartley Mon, 15 Mar 2010 03:39:06 +0000 http://www.enlightenedmarketing.com/?p=758#comment-181 @Kare, thank you for adding the concepts of Exposures Audit and storyboarding brand experience to this discussion. I have followed people around stores (see this post: http://www.enlightenedmarketing.com/2009/11/a-day-in-the-life-of-your-ideal-client/) for that purpose! I've also been at resorts, spas and hotels that planned (maybe even storyboarded) the guest's experience beautifully. Thank you for stopping by! @Chris, ooh smells! Good one. Smells, music or sound, textures, fabrics ... smarts touchpoint to ponder. We just came from a fabulous restaurant tonight, whose decor I described as Flintstones meets Interview with the Vampire. Very memorable brand experience. @Kare, thank you for adding the concepts of Exposures Audit and storyboarding brand experience to this discussion. I have followed people around stores (see this post: http://www.enlightenedmarketing.com/2009/11/a-day-in-the-life-of-your-ideal-client/) for that purpose! I’ve also been at resorts, spas and hotels that planned (maybe even storyboarded) the guest’s experience beautifully. Thank you for stopping by!

@Chris, ooh smells! Good one. Smells, music or sound, textures, fabrics … smarts touchpoint to ponder. We just came from a fabulous restaurant tonight, whose decor I described as Flintstones meets Interview with the Vampire. Very memorable brand experience.

]]> By: Chris Brown http://www.enlightenedmarketing.com/2010/03/brand-experience-work-those-brand-touchpoints/comment-page-1/#comment-180 Chris Brown Sun, 14 Mar 2010 11:43:49 +0000 http://www.enlightenedmarketing.com/?p=758#comment-180 I like your Tyvex example in the business card. So often in business we are only about sight and sound, not the other senses. Using untapped senses (like cookie smells in a bakery) are well known to increase sales. I hadn't considered some of the additional senses for branding and marketing in the same way. Thanks for posting, Chris I like your Tyvex example in the business card. So often in business we are only about sight and sound, not the other senses. Using untapped senses (like cookie smells in a bakery) are well known to increase sales. I hadn’t considered some of the additional senses for branding and marketing in the same way.
Thanks for posting,
Chris

]]> By: kare anderson http://www.enlightenedmarketing.com/2010/03/brand-experience-work-those-brand-touchpoints/comment-page-1/#comment-178 kare anderson Sat, 13 Mar 2010 21:53:40 +0000 http://www.enlightenedmarketing.com/?p=758#comment-178 An efficient way to catalogue your consumer-serving business' touch points is to conduct an Exposures Audit. That is to video the most common paths that people take, from first line of sight, as they walk or drive by and inside, noting the multi-sensory touchpoints/moments and rate them on a continuum of positive to negative. Then review the sequence of points to see what you can do to either eliminate or alleviate the negative and increase the number and intensity of the positive. This second part is called Storyboarding. Here's how here: http://www.movingfrommetowe.com/2008/08/02/like-a-movie-director-storyboard-the-experience-for-us/ An efficient way to catalogue your consumer-serving business’ touch points is to conduct an Exposures Audit. That is to video the most common paths that people take, from first line of sight, as they walk or drive by and inside, noting the multi-sensory touchpoints/moments and rate them on a continuum of positive to negative. Then review the sequence of points to see what you can do to either eliminate or alleviate the negative and increase the number and intensity of the positive. This second part is called Storyboarding. Here’s how here:
http://www.movingfrommetowe.com/2008/08/02/like-a-movie-director-storyboard-the-experience-for-us/

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