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	<title>Comments on: So, What IS Marketing Anyway?</title>
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	<link>http://www.enlightenedmarketing.com/2010/02/so-what-is-marketing-anyway/</link>
	<description>Less Struggle, More Joy, No Compromise</description>
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		<title>By: Three Things I Learned About Marketing from Kickball &#124; toddejones.net</title>
		<link>http://www.enlightenedmarketing.com/2010/02/so-what-is-marketing-anyway/comment-page-1/#comment-308</link>
		<dc:creator>Three Things I Learned About Marketing from Kickball &#124; toddejones.net</dc:creator>
		<pubDate>Sun, 25 Jul 2010 03:37:59 +0000</pubDate>
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		<description>[...] All the snazzy designs and graphics and other means of “looking good” are pointless if you are marketing to the wrong niche. The key is to find the right message that matches your niche and then create the [...]</description>
		<content:encoded><![CDATA[<p>[...] All the snazzy designs and graphics and other means of “looking good” are pointless if you are marketing to the wrong niche. The key is to find the right message that matches your niche and then create the [...]</p>
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		<title>By: Samantha Hartley</title>
		<link>http://www.enlightenedmarketing.com/2010/02/so-what-is-marketing-anyway/comment-page-1/#comment-152</link>
		<dc:creator>Samantha Hartley</dc:creator>
		<pubDate>Thu, 11 Feb 2010 22:10:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=690#comment-152</guid>
		<description>Yes, Paul - being all things to all people isn&#039;t all it&#039;s cracked up to be.  (Just saying that made me dizzy!)</description>
		<content:encoded><![CDATA[<p>Yes, Paul &#8211; being all things to all people isn&#8217;t all it&#8217;s cracked up to be.  (Just saying that made me dizzy!)</p>
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		<title>By: Paul Cooley</title>
		<link>http://www.enlightenedmarketing.com/2010/02/so-what-is-marketing-anyway/comment-page-1/#comment-149</link>
		<dc:creator>Paul Cooley</dc:creator>
		<pubDate>Thu, 11 Feb 2010 06:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=690#comment-149</guid>
		<description>Awesome post Samantha! I have found that many have problems really defining their brand. So many want to be all things to all people, so they never really drill down to what their main purpose and brand is. Thank you for really making that clear to our Industry. :)</description>
		<content:encoded><![CDATA[<p>Awesome post Samantha! I have found that many have problems really defining their brand. So many want to be all things to all people, so they never really drill down to what their main purpose and brand is. Thank you for really making that clear to our Industry. :)</p>
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		<title>By: Samantha Hartley</title>
		<link>http://www.enlightenedmarketing.com/2010/02/so-what-is-marketing-anyway/comment-page-1/#comment-147</link>
		<dc:creator>Samantha Hartley</dc:creator>
		<pubDate>Thu, 11 Feb 2010 03:56:57 +0000</pubDate>
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		<description>Thanks Alan! It is pretty simple (not easy, but simple).  :)</description>
		<content:encoded><![CDATA[<p>Thanks Alan! It is pretty simple (not easy, but simple).  :)</p>
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		<title>By: Alan Boyer</title>
		<link>http://www.enlightenedmarketing.com/2010/02/so-what-is-marketing-anyway/comment-page-1/#comment-146</link>
		<dc:creator>Alan Boyer</dc:creator>
		<pubDate>Thu, 11 Feb 2010 03:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.enlightenedmarketing.com/?p=690#comment-146</guid>
		<description>Samantha

Boy you hit that right on the head. Marketing is about getting not only your message out, but making it about the customer and the results he&#039;ll get from working with you, not just about you, your products, or services. Get that one thing right and your marketing results will go through the roof.</description>
		<content:encoded><![CDATA[<p>Samantha</p>
<p>Boy you hit that right on the head. Marketing is about getting not only your message out, but making it about the customer and the results he&#8217;ll get from working with you, not just about you, your products, or services. Get that one thing right and your marketing results will go through the roof.</p>
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