Comments on: Does a Solopreneur Need a Brand? http://www.enlightenedmarketing.com/2009/09/does-a-solopreneur-need-a-brand/ Less Struggle, More Joy, No Compromise Wed, 08 Feb 2012 00:11:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What do you really need to get started online… « http://www.enlightenedmarketing.com/2009/09/does-a-solopreneur-need-a-brand/comment-page-1/#comment-650 What do you really need to get started online… « Fri, 29 Apr 2011 19:26:44 +0000 http://blog.enlightenedmarketing.com/?p=263#comment-650 [...] a little much if you are just starting out,  but as Samantha from Enlightened Networking explains solopreneurs need branding too because it helps them differentiate themselves from others.    I helped a client do research for [...] [...] a little much if you are just starting out,  but as Samantha from Enlightened Networking explains solopreneurs need branding too because it helps them differentiate themselves from others.    I helped a client do research for [...]

]]> By: Samantha Hartley http://www.enlightenedmarketing.com/2009/09/does-a-solopreneur-need-a-brand/comment-page-1/#comment-76 Samantha Hartley Sun, 08 Nov 2009 00:46:44 +0000 http://blog.enlightenedmarketing.com/?p=263#comment-76 Lisa, I think larger companies are finding that what's really eroding is tolerance for traditional marketing practices, like one-way conversations and claims based on hype. Only 62% were honest enough to admit it. Thanks for sharing! Lisa, I think larger companies are finding that what’s really eroding is tolerance for traditional marketing practices, like one-way conversations and claims based on hype. Only 62% were honest enough to admit it. Thanks for sharing!

]]> By: Jane Mountrose http://www.enlightenedmarketing.com/2009/09/does-a-solopreneur-need-a-brand/comment-page-1/#comment-75 Jane Mountrose Sat, 07 Nov 2009 22:45:04 +0000 http://blog.enlightenedmarketing.com/?p=263#comment-75 I found so many great reminders in this blog. Thanks, Samantha I found so many great reminders in this blog. Thanks, Samantha

]]> By: Lisa Nirell http://www.enlightenedmarketing.com/2009/09/does-a-solopreneur-need-a-brand/comment-page-1/#comment-74 Lisa Nirell Fri, 06 Nov 2009 21:04:04 +0000 http://blog.enlightenedmarketing.com/?p=263#comment-74 Well said, Samantha! Let me pose this challenge to those of you who are reading this and feel that your brand is currently serving you well. The most recent Edleman Trust Barometer survey studied brand loyalty across 20 countries and over 2000 executives. 62% of the respondents said their brand loyalty has eroded since 2007. If you truly believe your brand is rock solid, think again. Lisa Nirell Author of "EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" http://blog.energizegrowth.com Well said, Samantha! Let me pose this challenge to those of you who are reading this and feel that your brand is currently serving you well.

The most recent Edleman Trust Barometer survey studied brand loyalty across 20 countries and over 2000 executives. 62% of the respondents said their brand loyalty has eroded since 2007. If you truly believe your brand is rock solid, think again.

Lisa Nirell
Author of “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company”
http://blog.energizegrowth.com

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