Comments on: Follow Up Strategy: When the Answer Isn't No But "Not Yet" http://www.enlightenedmarketing.com/2009/06/follow-up-strategy-when-the-answer-isnt-no-but-not-yet-2/ Less Struggle, More Joy, No Compromise Wed, 08 Feb 2012 00:11:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 10 Tips for Attracting Clients Consistently | Enlightened Marketing Blog http://www.enlightenedmarketing.com/2009/06/follow-up-strategy-when-the-answer-isnt-no-but-not-yet-2/comment-page-1/#comment-60 10 Tips for Attracting Clients Consistently | Enlightened Marketing Blog Thu, 13 Aug 2009 06:07:28 +0000 http://blog.enlightenedmarketing.com/?p=200#comment-60 [...] Follow Up Strategy: When the Answer Isn’t No But “Not Yet” [...] [...] Follow Up Strategy: When the Answer Isn’t No But “Not Yet” [...]

]]> By: A Keep in Touch Strategy Ensures Marketing ROI | Enlightened Marketing Blog http://www.enlightenedmarketing.com/2009/06/follow-up-strategy-when-the-answer-isnt-no-but-not-yet-2/comment-page-1/#comment-61 A Keep in Touch Strategy Ensures Marketing ROI | Enlightened Marketing Blog Thu, 09 Jul 2009 06:03:23 +0000 http://blog.enlightenedmarketing.com/?p=200#comment-61 [...] Follow Up Strategy: When the Answer Isn’t No But “Not Yet” [...] [...] Follow Up Strategy: When the Answer Isn’t No But “Not Yet” [...]

]]> By: Samantha Hartley | Enlightened Marketing http://www.enlightenedmarketing.com/2009/06/follow-up-strategy-when-the-answer-isnt-no-but-not-yet-2/comment-page-1/#comment-62 Samantha Hartley | Enlightened Marketing Thu, 02 Jul 2009 04:34:10 +0000 http://blog.enlightenedmarketing.com/?p=200#comment-62 Hi CJ. Great questions. Of course we all try to do everything we can to get to an immediate yes. In addition to your suggestions, I'd also recommend putting an expiration date on the offer in your proposal. I have a colleague who says if people don't buy immediately, he doesn't even bother to follow up. He's wealthy and busy, so he can do that! In this post, I'm addressing less the horrible "maybes" and more the dreaded "not yets." I've had a number of clients (like 4 or 5 each year) who wanted to talk with me to find out what they needed to prepare or know before starting to work with me. In those cases, I knew the decision makers, they knew the value and it was just a matter of them getting ready - mentally, financially or otherwise - to start a big marketing project. As bad as maybes and not yets are, if we have a strategy that is easy to implement, we can stick with them during the few days or even few years clients take deciding they're ready. Hope that helps, and please visit again. Hi CJ. Great questions. Of course we all try to do everything we can to get to an immediate yes. In addition to your suggestions, I’d also recommend putting an expiration date on the offer in your proposal. I have a colleague who says if people don’t buy immediately, he doesn’t even bother to follow up. He’s wealthy and busy, so he can do that!

In this post, I’m addressing less the horrible “maybes” and more the dreaded “not yets.” I’ve had a number of clients (like 4 or 5 each year) who wanted to talk with me to find out what they needed to prepare or know before starting to work with me. In those cases, I knew the decision makers, they knew the value and it was just a matter of them getting ready – mentally, financially or otherwise – to start a big marketing project.

As bad as maybes and not yets are, if we have a strategy that is easy to implement, we can stick with them during the few days or even few years clients take deciding they’re ready.

Hope that helps, and please visit again.

]]> By: CJ Bowker http://www.enlightenedmarketing.com/2009/06/follow-up-strategy-when-the-answer-isnt-no-but-not-yet-2/comment-page-1/#comment-63 CJ Bowker Wed, 01 Jul 2009 13:12:50 +0000 http://blog.enlightenedmarketing.com/?p=200#comment-63 What about steps to take so that you don't reach some of these spots? How do you think the situation would be different if you asked more about the decision making process before presenting? What would happen if you focused more on the value to them before you ever tried to sell them something? Do you think these things would change the dynamic of the "follow up"? Maybe they just might make the follow up unnecessary. What if that could actually get you a yes or no rather than the maybe? I know I hate maybes. What about steps to take so that you don’t reach some of these spots? How do you think the situation would be different if you asked more about the decision making process before presenting? What would happen if you focused more on the value to them before you ever tried to sell them something? Do you think these things would change the dynamic of the “follow up”? Maybe they just might make the follow up unnecessary. What if that could actually get you a yes or no rather than the maybe? I know I hate maybes.

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