Recession talk continues to freak people out, but I want you to keep a calm head. During economic turbulence what’s reduced is not spending, but people’s tolerance for risk.
What that means for small biz owners like us is this:
- Articulate the value of your offering with a brand
- Remove the risk from your customer’s decision by offering guarantees and payment plans
- Continue or even increase your marketing so you remain visible and top of mind, especially when others may be cutting back
- Make the most of inexpensive marketing strategies like networking and referrals.
And don’t give in to fear. There’s plenty of business. I personally know several entrepreneurs who are having their best years ever.
How about you?
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