Quick tips to recession proof your marketing

by Samantha Hartley on May 6, 2008

Recession talk continues to freak people out, but I want you to keep a calm head.  During economic turbulence what’s reduced is not spending, but people’s tolerance for risk.

What that means for small biz owners like us is this:

  • Remove the risk from your customer’s decision by offering guarantees and payment plans
  • Continue or even increase your marketing so you remain visible and top of mind, especially when others may be cutting back

And don’t give in to fear.  There’s plenty of business. I personally know several entrepreneurs who are having their best years ever.

How about you?

Related posts:

  1. A Quick and Easy Summer Marketing Tip
  2. 10 Tips for Attracting Clients Consistently
  3. Follow the Love: 5 Tips for More Effective and Joyful Marketing

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