The Business Case for Branding, May 22nd Noon CST
Hosted by Samantha Hartley (yes, that’s me!)
Major corporations like Coca-Cola, Nike and Starbucks know the key to big profits is cutting through the clutter to get your message
heard. The same techniques that make billionaires can be used in small business.
The secret is branding, one of the most misunderstood aspects of marketing. Branding is more than logos and a polished image.
Done right, a well-branded small business will attract an abundance of perfect clients who are more loyal, pay higher prices and are a joy to work with. Long term, that loyalty will lead to increased profits, more payouts to partners and a higher valuation of your business should you decide to sell.
Marketing expert Samantha Hartley has equipped business owners around the world to be better marketers. Working
interactively and with vivid, real-world examples, Samantha provides her audiences practical takeaways they can “start using tomorrow.”
During this empowering webinar, you’ll enjoy interactive exercises to learn:
- What branding is, and is not
- What happens when you ignore the branding process
- How branding benefits small businesses and independent professionals
- Learn how the four-step process of positioning your brand can help you to:
- Identify and work exclusively with ideal clients
- Discover the portfolio of benefits you offer
- Make and credibly support bold claims
- The business case: financial reasons small business owners should care about their brands
- How to get started branding your small business
You’ll leave this webinar inspired to leverage the strengths of your own brand!
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Interesting subject