One reason people are unhappily stuck in day jobs is fear that no one would pay for the thing they love to do. (And I don’t mean lying on the couch all day.)
Many of my clients bring forward this concern. Their idea seems good to them and doing it would bring them joy, but they wonder if there’s an audience that would value it.
I may have found the ultimate example for them: the FlyLady.
Her business is about nagging people, mostly women homemakers, to get stuff done. Or, in their words, being "loving, caring, understanding, available with a big hug and a kick in the butt when needed."
This service has zero appeal to a large part of the population and 100% value to exactly whom she serves: the very definition of a well-targeted brand. After visiting her web site, I too started to find value in some of the email reminders that make housework and other aspects of our busy lives seem more manageable.
So, if you’re wondering if your business idea is too crazy, ask yourself: who exactly is this for, what problem does it solve and would they pay (even a little) to get help with that? If people will pay for nagging, your concept probably has a chance!
