http://www.enlightenedmarketing.com/2007/04/what-part-of-bigelow-tea-value-does-imus-communicate/ Less Struggle, More Joy, No Compromise Wed, 08 Feb 2012 00:11:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.enlightenedmarketing.com/2007/04/what-part-of-bigelow-tea-value-does-imus-communicate/comment-page-1/#comment-405 Jeff Wieser Sat, 20 Nov 2010 12:03:11 +0000 http://www.enlightenedmarketing.com/blogx/what-part-of-bigelow-tea-value-does-imus-communicate/#comment-405 Imus communicates brand loyalty only to his listeners. If you enjoy his show and like him as a person, you will support the advertisers he has. If you don't listen to him, you would never know who advertises during his show so no harm would be done to any brand. I don't think he has lost any listeners due to his inappropriate comment so therefor I don't think any business has been lost by the advertisers. If they have lost business, it should be very easy to show. Let's see the numbers ! Imus communicates brand loyalty only to his listeners. If you enjoy his show and like him as a person, you will support the advertisers he has. If you don’t listen to him, you would never know who advertises during his show so no harm would be done to any brand. I don’t think he has lost any listeners due to his inappropriate comment so therefor I don’t think any business has been lost by the advertisers. If they have lost business, it should be very easy to show. Let’s see the numbers !

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